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New Product Round Up

A look at some new and noteworthy finished products entering the marketplace.

New Launches Target Health & Wellness

Dietary supplements, and functional foods and beverages provide much needed support to the nutritional goals of health-minded consumers. Be it a bar, beverage, pill or powder, these products contain active nutraceutical ingredients benefiting users. Here’s a look at several new products being launched in the category this fall…

NeoCell’s Collagen Cookie Bar

NeoCell’s new Collagen Cookie Bar is a gluten-free, paleo friendly, non-GMO bar packed with high quality fats, fiber, protein, and 6.1 grams of grass-fed NeoCell collagen. These bars not only offer all the benefits of a typical protein bar, but also offer full spectrum collagen support for the hair, skin, nails, and joints. The collagen cookie bar is available in Coconut Chocolate Chunk and Peanut Butter Crunch.

Collagen plays a key role in strengthening and rebuilding lost muscle mass and connective tissue, giving it applications for both sports nutrition and the beauty from within categories. The bars provide speciﬁc amino acids necessary to replenishing the body’s collagen supply, meanwhile helping to minimize ﬁne lines and wrinkles, and improve elasticity in the skin. Collagen also offers support for building and supporting the bone matrix correcting weak or damaged nail beds; thickening hair; and improving circulation.

NeoCell Collagen Bars are made with organic almond butter, organic cashew butter, organic coconut, coconut nectar, sea salt, and more.

BROC SPROUT 2 Whole Broccoli Sprout Capsules

CELLPHANE, Inc. has launched BROC SPROUT 2, a whole broccoli sprout capsule containing the two essential components necessary for the human body to internally produce sulforaphane. The phytochemical sulforaphane molecule is widely considered by the scientific community to be a critical trigger of the human cells' defense system against conditions such as breast and prostate cancer, high blood pressure, high cholesterol, diabetes, asthma and obesity.

"Sulforaphane is an amazing biomolecule with the capacity to decisively enhance the defense function of practically every cell in the human body," said Franco Lagudi, president of CELLPHANE, Inc. "Its benefits have been well-documented in numerous scientific research articles, describing not only its ability to activate the body's own defense system in combatting disease-causing elements that affect lives on a daily basis but also its ability to enhance our everyday good health by favorably modifying DNA expression."

Young whole broccoli sprouts are the most potent natural dietary source of sulforaphane, according to the company. They contain the two crucial components needed for the body to create sulforaphane: the naturally-occurring myrosinase enzyme and the glucoraphanin compound. Only when these two essential components are mixed with saliva or water is sulforaphane produced, the company said.

BROC SPROUT 2 is a collaboration with leading scientists in the field of nutrigenomics wherein they have optimized the unique growing and drying systems used by CELLPHANE. "The study of nutrigenomics centers on how the molecules in food trigger the protective genes in human cells; this is a research area with amazing potential," said Mr. Lagudi.

BreakThru Biotics Probiotic Food Spray

Bil-Jac has developed BreakThru Biotics Probiotic Food Spray. BreakThru Biotics offers pet owners an easy, natural, proactive way to provide their dogs with daily probiotics. Probiotics support two key dog concerns: digestive health and immune function.

"Millions of people are using probiotics on a daily basis for their own health and well-being. Research indicates that our dogs can also benefit from using probiotics on a daily basis. We set out to create a delicious, easy-to-use daily spray to do just that. No pills, no messy powders that need mixing, no need to refrigerate—just spray it on your best friend's regular food at mealtime; it's as easy as that," said Bob Kelly, Bil-Jac president and son of founder Bill Kelly. "Plus, BreakThru Biotics doesn't just deliver one or two strains of probiotics. It contains a broad spectrum of 12 different healthy bacteria to support digestive health and immune function."

According to PetMD, "A dog's digestive system, which is mainly responsible for breaking down food, absorbs the nutrients from the dog food and distributes it throughout the body and prevents toxins from entering the bloodstream. In fact, research indicates that 70% of a dog's immune system lies in the digestive tract." For these reasons, many dog families are now looking for a way to add probiotics to their regimen to support immune function—just as they do for their own diets.

LifeAid Beverages

LifeAid nutritional products target specific recovery and performance needs, providing supplemental options to the beverage market. LifeAid beverages aim to help consumers recover from fitness, travel or a night out. Further options target performance in fitness, focus, and even golf support.

Orion Melehan, CEO, LifeAid Beverage Co., said consumers want more functionality then traditional energy drinks or isotonics, with less sugar and more natural ingredients. "Our products are tailored for the unique active lifestyle without all the added artificial ingredients," he said. "It's this specific targeting of activities and performance that has allowed us to succeed in a crowded beverage market, filling a void with our clean and tasteful products."

The FITAID Recovery Blend helps the body recover after exercise or intense activity with BCAAs, L-Glutamine, L-Arginine, vitamins C & D3, B complex, glucosamine, turmeric, CoQ10, and omega-3s.

The FOCUSAID Blend contains a blend of nootropics like Alpha-GPC, GABA, Acetyl-L Carnitine and Rhodiola rosea, and natural caffeine from green tea and yerba mate.

The LIFEAID Daily Blend includes turmeric, rosemary, ginger, oregano, vitamin C, magnesium, cayenne and more, for daily health and wellness support.

The PARTYAID Rehab Blend replenishes essential nutrients after a long night of fun, with L Tyrosine and 5-HTP to boost serotonin, milk thistle to support liver detox, while electrolytes and magnesium combine for body assistance and hydration.

Mooala's Bananamilk

Mooala is an industry-first organic, nut- and dairy-free Bananamilk. Mooala Founder and CEO Jeff Richards commented, "Bananamilk is a great alternative for families with sensitive tummies, or for consumers looking for a new and exciting dairy alternative."

In 2012, Mr. Richards embarked on a mission to craft organic, plant-based beverages made with real ingredients. Today, a suite of all-organic beverages is offered under the Mooala banner: Original Bananamilk, Chocolate Bananamilk, Vanilla Bean Almondmilk and Original Almondmilk.

Nut- and dairy-free, Bananamilk fuses pureed bananas and roasted sunflower seeds with a dash of cinnamon and salt. It can be used in smoothies, cereal, baked treats, and even in coffee.