Probiotics are widely known as the “good” bacteria that promote gut health and comfortable digestion while helping to break down food and turn it into usable energy for the rest of the body. While probiotics are found naturally in fermented foods like yogurt, kefir, sauerkraut and kimchi, a probiotic supplement provides the support needed to make an impact and is a simple and convenient way to be incorporated into a daily health routine, the company said.
The new line features 14 probiotic varieties spanning three categories. Products offer convenience, freshness and customized benefits for kids, women, and older adults.
- Everyday Wellness Solutions: Recommended for daily probiotic users who are looking for a typical dose of CFUs to aid in general digestive and immune health, daily wellness, and flora support.
- Specialty Blends: Intended to work harder for those who seek specific-benefits like colon health and immune support.
- Highest Performance: Higher potency with added health benefits, offering the highest dose of CFUs and the largest number of strains.
“We crafted each supplement to meet specific wellness goals. Each supplement variety features an advanced blend of probiotic strains backed by science, high CFUs and the high-quality ingredients Swanson is known for,” said Shane Durkee, chief innovation officer of Swanson Health Products.
“As a growing number of people of all ages are experiencing the positive benefits of probiotic supplements, they are looking for a probiotic tailored to their individual wellness plans,” said Katie Doyle, CEO of Swanson Health Products. “That’s why we are launching a new line of 14 probiotics with clear and customized benefits on each bottle—empowering customers to take control and select the exact probiotic to meet their health needs.”