• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    Nutrition21, LLC

    Premium Labels & Packaging Solutions

    Applied Food Sciences, Inc.

    American FlexPack
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    Nutrition21, LLC

    Premium Labels & Packaging Solutions

    Applied Food Sciences, Inc.

    American FlexPack
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Columns

    Alternatives to Botanical EFSA Health Claims

    Companies find new ways to innovate without formally approved claims.

    Alternatives to Botanical  EFSA Health Claims
    Joerg Gruenwald, analyze & realize ag04.03.17
    Since the European Food Safety Authority (EFSA) put about 1,500 remaining botanical health claim evaluations on hold in 2010 while it deliberated how to evaluate them, industry has been forced to develop the botanical sector without these claims.

    One way to do that, of course, has been to use the on-hold claims. Legally, they can be used, provided certain requirements are met, but they remain in regulatory limbo, and food business operators wishing to use them are on legally thin ice.

    A growing number of EU Member States are working on building national rules regarding botanicals, among them jointly Belgium, France, and Italy (the BELFRIT list). Italy even has its own list of botanicals and authorized health claims. This development is not generally regarded as a good thing though, since it directly opposes the regulatory harmonization efforts in Europe. On the other hand, the Italian botanical market is one of the most prosperous in the EU—worth just under € 1 billion (May 2015 to May 2016)—while innovation is stagnating in other markets.

    However, there have been new developments on other fronts as well. Innovation in botanical supplements (and herbal medicines) may have stalled, but botanicals are not only used in dietary supplements.

    Tea Leads in Wellness
    The food sector has other options besides health claims, and the biggest category using botanicals is, obviously, the tea sector. Wellness teas are currently driving the botanical beverage growth as a whole, bolstered by consumer awareness. Euromonitor recently published new figures showing that fruit and herbal teas could boast sales of € 1.6 billion in Western Europe in 2016 (€ 591 million in Eastern Europe).

    Herbal teas and fruit teas are widely viewed as healthy drinks, contrasted against soft drinks that are considered the culprits of the worldwide obesity epidemic. This latent consumer demand has led to the development of specialist teas and to the emergence of wellness claims and ingredients that had no place in the tea sector until recently.

    Several brands are riding this wave, such as Yogi and Pukka. They are among the pioneers that are incorporating new botanicals into their recipes and creating new claims such as “wake up” or “rise and shine tea.” In this way, they are also creating new niches away from the Nutrition and Health Claim Regulation. In European markets such as Poland and Turkey, wellness teas are also growing in sales.

    Among ingredients, turmeric is one of the stars, as it has only recently entered mainstream tea recipes. A popular ingredient in other categories such as dietary supplements, turmeric is a newcomer that has gone from zero to “through the roof” within two years.

    Other Applications & Developments
    But tea is not the only category in which botanicals can thrive. Another is superfood powders, increasingly endorsed by celebrities on social media, which again circumvents the regulatory framework.

    Spirulina is an example in this category. Driven by consumer demand for specific spirulinas, there is now a choice of powders of various origins, such as New Zealand, South America, or China, with healthy sales for all of them, mostly due to celebrity endorsements.

    Meanwhile, however, research in botanicals is still going on. Old favorites such as fennel, soy bean, and ginger have seen new papers published. The latter is currently being investigated for possible applications in allergic dermatitis or eczema, due to its shogaol content. Shoagols are a dehydrated form of the more commonly known gingerols and are mainly present in dried roots.

    Soybean has had its anti-neuroinflammatory properties investigated in a recent study conducted in Korea, while fennel extracts are being investigated for possible preventive treatment of diabetic complications.

    All in all, botanicals are known to consumers as a natural and bioavailable source of nutrition. However, they are more of a challenge for manufacturers due to their tendency to degrade, especially in multi-component formulations.

    Vitamin/mineral products, long-established in the market, are still experiencing a boost from ingredients derived entirely from plants. The minerals derived from botanical sources are usually bound to organic compounds though, which poses a stability problem as well as the fact that the percentage of mineral contained in these compounds is lower than in inorganic compounds.

    Encapsulation of the delicate compounds is one answer to these challenges. The advent of nanotechnology has even brought about the possibility of nano-coating the active components. This, however, is a balancing act with the “natural” image of botanicals and must be considered carefully.

    Meanwhile, food business operators using botanical food products can still navigate within the grey area of the on-hold claims. In case of uncertainty, collaboration with experienced consultancies such as analyze & realize GmbH is advised.


    Joerg Gruenwald
    analyze & realize ag

    Dr. Joerg Gruenwald is co-founder of analyze & realize GmbH, a specialized business consulting company and CRO in the fields of nutraceuticals, dietary supplements, herbals and functional food, and author of the PDR for Herbal Medicines. He can be reached at analyze & realize GmbH, Waldseeweg 6, 13467 Berlin, Germany; +49-30-40008100; E-mail: jgruenwald@a-r.com; Website: www.analyze-realize.com
    Related Searches
    • Nanotechnology
    • Functional Food
    • CRO
    • EFSA
    Related Knowledge Center
    • Green Foods
    • Healthcare Trends
    • Dietary Supplements
    • Herbs & Botanicals
    • Functional Foods & Beverages
    • World Markets
    • Regulations
    Suggested For You
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature
    Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management
    Sempera Organics Launches Six New Mushroom Ingredients Sempera Organics Launches Six New Mushroom Ingredients
    CRN Petitions FDA to Change Course on CRN Petitions FDA to Change Course on 'Drug Preclusion'
    Indena Spotlights Botanicals for Gut Health, Sleep and Mood Indena Spotlights Botanicals for Gut Health, Sleep and Mood
    Winning the eSports supplement innovation game! Winning the eSports supplement innovation game!
    Corbion Launches Algal Omega-3 and Omega-9 Products for Dietary Supplements Corbion Launches Algal Omega-3 and Omega-9 Products for Dietary Supplements
    Baltimore CBP Seizes $688k Shipment of Illegal Weight Gain Product Baltimore CBP Seizes $688k Shipment of Illegal Weight Gain Product
    Nature’s Way Launches Brain Fuel, a Cognitive Support Supplement Nature’s Way Launches Brain Fuel, a Cognitive Support Supplement
    Givaudan Showcases Product Concepts for Modern Lifestyles Givaudan Showcases Product Concepts for Modern Lifestyles
    11th Legal, Regulatory & Compliance Forum on Dietary Supplements 11th Legal, Regulatory & Compliance Forum on Dietary Supplements
    Vitafoods Europe Event Info Vitafoods Europe Event Info

    Related Breaking News

    • Breaking News | Herbs & Botanicals | Natural/Organic | Quality & Safety | Supplier News | World Markets
      Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

      Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

      The Union for Ethical BioTrade/Rainforest Alliance awarded the company based on its program involving 310 farmers covering nearly 640 acres of land.
      05.31.23

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Pet Nutraceuticals | Quality & Safety | Regulations | Research | Testing
      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The pandemic compelled many people to add a furry friend to their family, and their spending habits demonstrate a dedication to health.
      By Sean Moloughney, Editor 05.30.23

    • Dietary Supplements | Healthcare Trends | Research | Sports Nutrition | Weight Management/Weight Loss
      Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

      Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

      Studies attempting to link supplements to ED are inadequately designed, and often conflate drugs and dietary supplements.
      By Mike Montemarano, Associate Editor 05.23.23


    • Delivery & Dosage Technologies | Dietary Supplements | Herbs & Botanicals | Mood Health & Sleep
      KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

      KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

      Kanna has a long tradition of use in South Africa, and has been applied to herbal supplements for mood and cognitive health benefits.
      By Lianna Albrizio, Assistant Editor 05.22.23

    • Dietary Supplements | Minerals | Research | Vitamins | Weight Management/Weight Loss | Women's Health
      Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management

      Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management

      The clinically studied formulas address common women’s health concerns.
      05.17.23

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    • Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    • BGG Receives Patent for Saw Palmetto ID Method
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Coatings World

    Latest Breaking News From Coatings World

    120 Years HOFFMANN MINERAL - Success Through Innovation and Responsibility
    New ‘Invisible’ Coating Against Bacteria
    Sherwin-Williams Launches Ultra-High-Solids Epoxy
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Freudenberg Medical Implements Virtual Reality Training for Employees
    Siemens Healthineers and CommonSpirit Health Acquire Block Imaging
    Japanese Regulators Approve EDAP's ExactVu Micro-Ultrasound
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Getinge Acquires High Purity New England
    3M Invests $146M in Biopharma Filtration Technology
    Impact Therapeutics, Eikon Partner to Develop PARP1 Selective Inhibitors
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kiehl’s Celebrates Pride by Supporting The Trevor Project
    L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards
    Sky Organics Earns B Corp Certification
    Happi

    Latest Breaking News From Happi

    P&G Patents Laundry Detergent with EO/PO/EO Triblock Copolymer, Lipase
    Gojo Patents Non-Antimicrobial Cleansing Composition
    Beauty Pie Taps Kevin Cornils as CEO
    Ink World

    Latest Breaking News From Ink World

    Graphco and Printing & Finishing Solutions Participate at IPMA
    IMCD Strengthens North America Technical Capabilities
    Arkema Partners with Habitat for Humanity Philadelphia
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    What You’re Reading on Nonwovens-Industry.com
    Biodiapers Signs Agreement with Sicam
    Sinaatec Uses Two A.Celli End-Of-Line Solutions
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Artelon Closes $20M Series B Funding
    Orthofix Unveils Seven-Year Outcome Data for M6-C Artificial Cervical Disc
    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Arkema Collaborates with Habitat for Humanity Philadelphia
    Vitesco Technologies, onsemi Sign SiC Long-Term Supply Agreement
    Ambiq Receives 2023 Bronze Stevie Award

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login