• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)

    Chenland Nutritionals Self-Affirms GRAS for Cumin UP60 Ingredient

    Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)

    Chenland Nutritionals Self-Affirms GRAS for Cumin UP60 Ingredient

    Food Processing for Health and Wellness
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)

    Chenland Nutritionals Self-Affirms GRAS for Cumin UP60 Ingredient

    Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk

    Nutritional Growth Solutions’ Healthy Heights Enters South Korea Market

    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    ESHA Research

    BGG World

    Xsto Solutions

    Aiya America, Inc. (Aiya Matcha)

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    ESHA Research

    BGG World

    Xsto Solutions

    Aiya America, Inc. (Aiya Matcha)

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    U.S. Non-Dairy Milk Sales Reach $2.11 Billion in 2017

    Mintel reports sales grew 61% over the last five years.

    Related CONTENT
    • Refreshing Ideas for Healthy Snacks & Nutrition Bars
    • Special K Debuts New Cereal with Probiotics
    • Getting Ahead of the Curve: Sustainability (Gen 2)
    • Trust & Chaos
    • Comax Spotlights 2018 Flavor Trends
    01.08.18
    As the popularity of plant-based nutrition grows, it seems non-dairy milk—such as almond milk, coconut milk, soy milk and other refrigerated milk substitutes—is increasingly finding its place in Americans’ refrigerators. New research from Mintel revealed that non-dairy milk sales have seen steady growth over the past five years, growing an impressive 61% since 2012, and are estimated to reach $2.11 billion in 2017.

    While almond (64% market share), soy (13% market share) and coconut (12% market share) remain staples in the category, new non-dairy milk types are sparking excitement as consumers look to diversify their non-dairy milk repertoire. Indeed, new varieties have experienced fast growth in popularity as two thirds (63%) of those who have purchased pecan milk say they bought more pecan milk in 2017 than in 2016, while 58% of quinoa milk consumers say they bought more quinoa milk in 2017 than the year prior.

    “While almond, coconut, and soy milks remain the most popular types of non-dairy milk, other nut and plant bases are gaining traction, including pecan, quinoa, hazelnut, and flax milks. Both established and new brands are taking advantage of the growing non-dairy milk segment, innovating with alternative non-dairy bases. Innovation will be a catalyst to drive the category forward in 2018 as both mainstream bases like almond and alternative plant bases offer added functional benefits and unique flavors. We predict that new plant bases such as cashew and rice will allow new entrants into the non-dairy milk category to eventually surpass the soy milk segment, one of the first non-dairy milk segments to really take off with consumers,” said Megan Hambleton, beverage analyst at Mintel.

    As flavor innovation catches consumers’ eyes, Mintel research shows that flavored milk is the fastest growing segment of the dairy milk category over the last five years, with sales estimated to reach $1.74 billion in 2017, an 18% increase since 2012. And it seems there will be no slowing down in years to come as sales of flavored milk are forecast to continue to grow 21% by 2022. Behind this sales growth is an increase in interest from consumers for their favorite flavors as two in five (40%) dairy milk consumers (U.S. internet users 18+ who have purchased dairy milk in the three months to July 2017) agree that they bought more flavored cow’s milk in 2017 than in 2016. What’s more, one in 10 (11%) dairy/non-dairy milk consumers agree they are buying more milk because of the innovative flavors.

    Despite sales making a splash, flavored dairy milk has room to grow as just one quarter (23%) of Americans say they have purchased flavored cow’s milk such as chocolate. While children under age 18 are more likely (78%) to drink flavored milk, it seems adults are pouring themselves a glass as well, with more than three quarters (76%) of adult flavored milk buyers saying they drink flavored milk. 

    Another segment gaining momentum is whole milk as sales have increased eight percent since 2012 and are estimated to reach $5.36 billion in 2017. As many consumers move toward a more natural and holistic approach to nutrition, skim/low-fat dairy milk sales have decreased 28 percent in the last five years and shelf stable dairy milk sales have decreased nine percent. Overall sales in the dairy milk category have fallen 15 percent since 2012, reaching an estimated $16.12 billion in 2017.

    “As the dairy milk category increasingly faces cross-category competition, flavor will play a growing role in determining where consumer dollars go. Appealing to kids and adults, flavored milk is one of the only milk types that lends itself to multiple occasions such as being consumed on its own as a thirst quencher, accompanying a meal or as a post-workout recovery drink. With the increase in flavor options, as well as innovations that promise better nutrition, flavored milk will be a segment that helps fill the gap left by skim and low-fat milk options,” continued Ms. Hambleton. “We’re also seeing whole-fat options thrive in the dairy milk category as consumer preferences shift in favor of full-fat, whole milk products that appeal due to taste, nutritional content and are viewed as beneficial for both children and adults.”

    When it comes to purchasing milk, dairy and non-dairy consumers take different approaches. While nearly all non-dairy milk consumers also purchase dairy milk (90%), they tend to consider more factors when purchasing. Non-dairy milk purchasers are more likely to seek out milks that deliver on flavor (48% vs 40 % of dairy consumers), vitamins and minerals (43% vs 36% of dairy consumers) and that are high in protein (42% vs 31% of dairy consumers). Non-dairy milk buyers are also more likely to look for ingredients that are natural (46% vs 36% of dairy consumers) and/or organic (33% vs 23% of dairy consumers).

    It seems consumers do not put dairy and non-dairy milk on the same shelf when it comes to perceptions about health. In fact, the types of milk (including dairy and non-dairy) that Americans perceive to be the healthiest are whole cow’s milk (20%), skim/low-fat cow’s milk (18%) and almond milk (17%). Despite this, however, nearly one in five (19%) Americans say they are consuming less dairy for health reasons.

    “The healthy positioning and messaging leveraged by non-dairy brands has made an impression on consumers who purchase both dairy and non-dairy milk. Dairy milk often delivers on many of the attributes non-dairy milk consumers are looking for, but there is a clear lack of understanding. This indicates that dairy brands must better communicate the natural health benefits of dairy milk through campaigns or packaging claims. By focusing on some of the influential factors that non-dairy milk consumers want when looking for milk, such as flavor and health benefits, dairy milk brands may see more success retaining consumers within the category,” concluded Mr. Hambleton.
    Related Searches
    • Chocolate
    • Protein
    • flavor
    • Natural
    Related Knowledge Center
    • Functional Foods & Beverages
    • Dairy-Based Ingredients
    • Consumer Trends
    Suggested For You
    Refreshing Ideas for Healthy Snacks & Nutrition Bars Refreshing Ideas for Healthy Snacks & Nutrition Bars
    Special K Debuts New Cereal with Probiotics Special K Debuts New Cereal with Probiotics
    Getting Ahead of the Curve: Sustainability (Gen 2) Getting Ahead of the Curve: Sustainability (Gen 2)
    Trust & Chaos Trust & Chaos
    Comax Spotlights 2018 Flavor Trends Comax Spotlights 2018 Flavor Trends
    Mintel Reveals Top 5 Global Food and Drink Trends for 2018 Mintel Reveals Top 5 Global Food and Drink Trends for 2018
    Emerging Market Opportunities for Next Generation Proteins Emerging Market Opportunities for Next Generation Proteins
    Focus on Sweeteners Focus on Sweeteners
    Bolthouse Farms Debuts Plant Protein Milk  Bolthouse Farms Debuts Plant Protein Milk 
    BASF Highlights Turnkey Solutions for Heart Health BASF Highlights Turnkey Solutions for Heart Health
    Ingredion Introduces Clean Label Tapioca Flours Ingredion Introduces Clean Label Tapioca Flours
    MarketWatch 2017 MarketWatch 2017
    Mintel Finds Half of U.S. Shoppers Seek Organic Produce Mintel Finds Half of U.S. Shoppers Seek Organic Produce

    Related Features

    • Consumer Trends | Digestive Health | Energy | Fiber & Carbohydrates | Functional Foods & Beverages | Natural/Organic | Nutrition Bars & Snacks | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sweeteners
      Refreshing Ideas for Healthy Snacks & Nutrition Bars

      Refreshing Ideas for Healthy Snacks & Nutrition Bars

      Consumers look for natural, healthy, and clean label products for a variety of snacking occasions.
      By Lisa Olivo, Associate Editor 01.05.18

    • Breaking News | Digestive Health | Functional Foods & Beverages | Nutrition Bars & Snacks | Products | Women's Health
      Special K Debuts New Cereal with Probiotics

      Special K Debuts New Cereal with Probiotics

      Probiotic cereal positioned for women on-the-go offers live and active cultures.
      12.21.17

    • Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Quality & Safety | World Markets
      Getting Ahead of the Curve: Sustainability (Gen 2)

      Getting Ahead of the Curve: Sustainability (Gen 2)

      For foods and dietary supplements, sustainability has come to mean higher quality products that command a premium price.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.17


    • Consumer Trends | Healthcare Trends
      Trust & Chaos

      Trust & Chaos

      It’s been quite a year. Donald J. Trump has made sure of that.
      By Sean Moloughney, Editor 12.04.17

    • Comax Spotlights 2018 Flavor Trends

      Comax Spotlights 2018 Flavor Trends

      Health and wellness continues to be an important driver of consumer behavior.
      11.28.17

    Loading, Please Wait..
    Trending
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    Breaking News
    • Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds
    • People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds
    • BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)
    • Chenland Nutritionals Self-Affirms GRAS for Cumin UP60 Ingredient
    • Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds
    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds
    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)
    Coatings World

    Latest Breaking News From Coatings World

    Tnemec Announces New Senior Manager of Performance Coatings
    Shortlist Announced for British Coatings Federation’s 2022 Awards
    Chemours Details Progress in its Fifth Corporate Responsibility Commitment Report
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study Projects Steep Rise in Cardiovascular Diseases by 2060
    Bot Image's ProstatID AI Software Gains FDA Nod
    Researchers Develop Deep Learning Model for Eye Disorder Screening
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sartorius Stedim Biotech Agrees to Acquire Albumedix
    MilliporeSigma to Provide Full Viral Vector Offering with Launch of VirusExpress 293
    Charles River Receives EMA Approval to Produce Allogeneic Cell Therapy
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    NJPEC Announces 2022 Package of the Year Awards
    Tree Hut Introduces New Sugar Scrubs
    Fashion Designer Issey Miyake Dies
    Happi

    Latest Breaking News From Happi

    Kayali Releases Lovefest Burning Cherry, a New Fragrance from Mona Kattan
    Estée Lauder To Have EV Car Fleet by 2030
    Core Revenue for Amyris, Inc. Grows 54% in Q2
    Ink World

    Latest Breaking News From Ink World

    Shortlist Announced for the British Coatings Federation’s 2022 Awards
    Ecuadorian Seed Association Opts for SICPA Technology
    ACTEGA to Launch New Products at Labelexpo Americas
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UPM Raflatac bringing multi-sensory experience to Labelexpo Americas
    Meyers turns to Domino for label, folding carton jobs
    ACTEGA to launch new products at Labelexpo Americas
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity Switches to Recyclable Packs for Feminine Pads
    Huntsman to Sell Textile Effects Business to Archoma
    FTC Sues PPE Maker on False Origin Claims
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Stratasys to Buy Covestro's 3D Printing Materials Biz for €43M
    NeuroOne Submits Special 510(k) to FDA for sEEG Electrode
    Custom 3D-Printed Titanium Lower Jaw Used in First Successful Surgery
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    STMicroelectronics Launches Multi-cCnnectivity Development Kit
    Emerson to Sell InSinkErator Business to Whirlpool Corporation for $3 Billion
    CdTe Accelerator Consortium Aims to Reduce Costs, Speed Deployment

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login