By Lisa Olivo, Associate Editor01.05.18
A consumer push for healthier, more nutritious products has been a major catalyst within the snack, nutrition, and performance bar category. Market insight from Mintel linked this trend to increased opportunities for new premium-priced brands promoting “clean,” natural, and healthy ingredients in the U.S.
Category sales were up 24% in the U.S. between 2011 and 2016, reaching $6.7 billion, according to Mintel data. Looking ahead, the research firm predicted steady growth, with sales in the snack, nutrition, and performance bar space likely reaching $8.2 billion by 2021, a 5-year gain of 23%.
Meanwhile, SPINS reported snack food sales have slumped across all retail channels. The $59.9 billion market in 2017 fell 0.9% from the previous year’s $60.4 billion total. But not to worry. SPINS reported consumers aren’t snacking less; they’re redistributing their purchasing power to natural and specialty snacking products, which are growing cross-channel while
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