Laurie Wittenbrink, has been appointed global marketing manager for the company. With a background in strategic communications and an ad agency career, Ms. Wittenbrink has created successful campaigns that range from traditional advertising to promotional to digital, as well as brand launches for her clients. She has experience in the food and beverage category working on national clients such as Balance Bar, Pure Protein, and the MillerCoors portfolio. She will manage all marketing efforts globally for RIBUS.
In addition, the company has hired Lisa Harter as global business development. Ms. Harter has an extensive background in agricultural crop production, spending the majority of her career with DuPont Crop Protection. She then moved to DuPont Nutrition, holding positions in soy protein sales for the U.S. and Canada, business development, and global strategic planning, and earned her Certified Six Sigma Black Belt. Ms. Harter will lead RIBUS’ global dietary supplement group and manage its broker and distributor network in 23 countries.