By Mike Montemarano, Associate Editor03.01.23
As dietary supplement manufacturers branch out and experiment with novel dosage forms, breakthrough delivery solutions are needed to ensure that products still provide what’s promised on the label. In the absence of solutions that improve solubility, bioavailability, and metabolism, many ingredients are less compatible with gummies, chewables, powders, shots, functional foods, and more.
Two key forces are driving innovation in the dietary supplement industry, according to Charlie Ross, senior vice president, Americas, for human health and nutrition at Aker BioMarine. “First is the demand for new and novel products, and secondly is the importance of bioavailability and absorption of ingredients. Three in four supplement takers will pay 10% more for supplements that are better absorbed.”
Pill fatigue, previously common in children and the elderly, now applies to the general population, noted Maggie McNamara, marketing director at Gencor. “It really isn’t surprising. About 66% of U.S. adults take prescription drugs, more than 26% of UK adults
Two key forces are driving innovation in the dietary supplement industry, according to Charlie Ross, senior vice president, Americas, for human health and nutrition at Aker BioMarine. “First is the demand for new and novel products, and secondly is the importance of bioavailability and absorption of ingredients. Three in four supplement takers will pay 10% more for supplements that are better absorbed.”
Pill fatigue, previously common in children and the elderly, now applies to the general population, noted Maggie McNamara, marketing director at Gencor. “It really isn’t surprising. About 66% of U.S. adults take prescription drugs, more than 26% of UK adults
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
