In today's crowded market, product differentiation will be the centerpiece of a successful campaign to win over better-educated, cost-conscious consumers.
In the intense search for ways to preserve brain health, consumers are turning to various ingredients aimed at maintaining or improving cognitive function.
Recent conference brings in prominent industry figures to present trends and opportunities to key executives from both the nutraceutical and personal care world.
Direct sales companies are building share in teh vitamin supplement category via acquisitions and new product development, although most traditional beauty care companies have shunned the category.