By Christine Esposito, Managing Editor, Happi09.01.22
The shift away from sugary beverages has been in the works for years. Consumers continue to shun soda and artificially-sweetened drinks, opting to quench their thirst with a widening array of bottled waters. There is a steady stream of new carbonated and flat waters with sophisticated flavors and functional ingredients that provide physical and mental health benefits beyond basic hydration.
The global flavored water market is expected to rise from $23.44 billion in 2021 to $25.38 billion this year. And thanks to a forecasted compound annual growth rate (CAGR) of 8.3%, the sector may be worth nearly $35 billion by 2026, according to The Business Research Company.
In the U.S., bottled water sales rose 12.7% to $22.5 billion in multi-outlets with c-stores, according to recent data from Information Resources, Inc. Non-flavored still and flavored still dollar sales rose at nearly identical rates of 15.3% and 15.2%, respectively (see Figure 1).
Competing for share of this growing pi
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