Designs for Health has launched ElectroPure Hydration, a clementine-flavored drink mix in a stick pack which supports recommendations for optimal hydration and athletic performance. ElectroPure Hydration, according to the company, delivers twice the electrolytes of the leading electrolyte powder brand, and nine times the electrolytes of the leading sports drink (determined by sales data from Stackline).
 
The hydration formula is sweetened with stevia and monk fruit and is made with several ingredients that replenish electrolytes lost due to sweating. It features sodium and postassium in an equal ratio for more optimal, balanced electrolyte replacement.
 
It also features: D-ribose, a unique sugar which is a component in the synthesis of ATP, a compound utilized for cellular energy and muscle recovery; vitamin C for antioxidant support; and magnesium bisglycinate chelate and zinc for increased cellular bioavailability.
 
"While physical activity and exposure to hot weather are the biggest sources of electrolyte and water loss, our bodies can also suffer water loss from everyday activity and bodily functions. This product is made for the athlete and non-athlete alike as it is imperative to maintain cellular hydration and replenish fluids or we risk a potential decrease in not only athletic performance and muscle, but also cognitive function, and even mental health*," said Dr. David M. Brady, chief medical officer at Designs for Health. "Water alone is not effective in replenishing the electrolytes our bodies need. With the launch of ElectroPure Hydration, we are providing a solution that supports functioning at our best, no matter what our daily regimen looks like. Our consumers deserve that and we're excited to deliver it."