By Amanda Baltazar, Contributing Writer 07.02.18
A few years ago, Trenton Shutters was having difficulties in school and his personal life. He was having nightmares—when he finally managed to fall asleep—and was riding an emotional roller coaster. His mom put him on an elimination diet and concluded that artificial dyes were the culprit.
Like many Americans, Trenton is allergic to certain colors or flavors that are often added to food. Increasingly, consumers are looking for products that are free from these artificial additives. Consequently, leading food and beverage manufacturers are reformulating their products, or launching new, more natural varieties.
For example, Talking Rain Beverage Co., Preston, WA, recently changed the formula for its Sparkling Ice line of zero-calorie flavored sparkling waters. After receiving requests from customers, the company conducted extensive marketing research and sensory testing over the course of two years, and sought data from more than 8,000 people to ensure it replicated its
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