By Lisa Olivo, Associate Editor07.02.18
Herbal/botanical supplements have long represented safe, natural, and cost-effective solutions for maintaining health and wellness. However, in 2015 when New York’s attorney general put the category under scrutiny, many questioned whether consumer trust was forever tarnished.
Despite bad press and increased governmental oversight, research suggests consumers continue to have a positive perception of herbs and botanicals. Survey data from the Natural Marketing Institute (NMI) showed that about three in 10 consumers believe in the importance of herbal supplements for maintaining their health. The 2017 insights from NMI also found 29% of consumers believe taking an herbal supplement is very/somewhat important for living a healthy lifestyle.
Continued sales growth is expected. Nutrition Business Journal (NBJ) estimated the herbs/botanicals industry would grow from $33 billion in 2016 to $38 billion by 2020, translating to year-on-year growth of about 3.5% (NBJ Global Supplement Report, 2016).
NMI suggested increased interest in herbal health solutions from millennials an
Despite bad press and increased governmental oversight, research suggests consumers continue to have a positive perception of herbs and botanicals. Survey data from the Natural Marketing Institute (NMI) showed that about three in 10 consumers believe in the importance of herbal supplements for maintaining their health. The 2017 insights from NMI also found 29% of consumers believe taking an herbal supplement is very/somewhat important for living a healthy lifestyle.
Continued sales growth is expected. Nutrition Business Journal (NBJ) estimated the herbs/botanicals industry would grow from $33 billion in 2016 to $38 billion by 2020, translating to year-on-year growth of about 3.5% (NBJ Global Supplement Report, 2016).
NMI suggested increased interest in herbal health solutions from millennials an
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
