By Sean Moloughney, Editor05.01.18
Men are fairly simple creatures. However, their health needs throughout the lifespan can get complex. With an aging population and increased attraction to health and wellness products, fresh opportunities are ripening for product developers.
Heart disease is the leading cause of death for men in the U.S., according to data from the Centers for Disease Control and Prevention (CDC). Weight management and muscle loss with age, cognitive function, energy levels, immune support, prostate and urinary health are all examples of health issues men may face over time. Performance—for sports and otherwise—has also been an area of focus.
According to the Council for Responsible Nutrition’s (CRN) 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, 33% for energy, 26% to fill nutrient gaps, 26% for immune health, and 26% for heart health.
Market Motivation
Men have grown to be more health-minded in recent years, according to Jim Komorowski, chief science offi
Heart disease is the leading cause of death for men in the U.S., according to data from the Centers for Disease Control and Prevention (CDC). Weight management and muscle loss with age, cognitive function, energy levels, immune support, prostate and urinary health are all examples of health issues men may face over time. Performance—for sports and otherwise—has also been an area of focus.
According to the Council for Responsible Nutrition’s (CRN) 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, 33% for energy, 26% to fill nutrient gaps, 26% for immune health, and 26% for heart health.
Market Motivation
Men have grown to be more health-minded in recent years, according to Jim Komorowski, chief science offi
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