By Sean Moloughney, Editor05.01.18
Thanks to new scientific understanding, healthcare professionals, the media, and consumers are increasingly aware that health begins in the gut, and the digestive system has direct implications for overall wellness.
An estimated 60 to 70 million people are affected by digestive-related disorders in the U.S., according to data from the National Institutes of Health. Once considered taboo to discuss, the conversation about gut and digestive health has been destigmatized thanks in part to understanding of the microbiome and how certain bacteria influence well-being. This knowledge is opening new paths for research and product development.
Building Awareness
An aging population has been a principal driver for awareness about gut and digestive health, according to Sam Wright IV, CEO of The Wright Group, Lafayette, LA. “Digestive problems become more frequent among older consumers, and there is a desire to use natural approaches rather than harsh laxatives and other pharmaceutical measures. A major factor in the success of this category across product formats is the
An estimated 60 to 70 million people are affected by digestive-related disorders in the U.S., according to data from the National Institutes of Health. Once considered taboo to discuss, the conversation about gut and digestive health has been destigmatized thanks in part to understanding of the microbiome and how certain bacteria influence well-being. This knowledge is opening new paths for research and product development.
Building Awareness
An aging population has been a principal driver for awareness about gut and digestive health, according to Sam Wright IV, CEO of The Wright Group, Lafayette, LA. “Digestive problems become more frequent among older consumers, and there is a desire to use natural approaches rather than harsh laxatives and other pharmaceutical measures. A major factor in the success of this category across product formats is the
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