By Sean Moloughney, Editor03.28.18
Traditional medicine continues to converge with consumer demand for whole foods and naturally functional ingredients. At the same time, scientific research and modern technology have led to new understanding of how traditional herbs affect health and enabled companies to fine-tune how best to deliver their beneficial compounds.
Total U.S. retail sales of herbal dietary supplements surpassed $7 billion in 2016, growing 7.7% from the previous year, according to the American Botanical Council’s (ABC’s) annual market report published in HerbalGram last year. Focus on natural living, and herbs in particular, has led to growing familiarity with Ayurvedic ingredients like turmeric, a spice derived from the rhizome and root of the Curcuma longa plant, which is native to India and Southeast Asia.
People have consumed turmeric, the spice that gives curry its golden-yellow color, for its flavor and health-promoting properties for thousands of years. More recently, herbalists have discovered that curcumin is a chief active constituent responsible for turmeric
Total U.S. retail sales of herbal dietary supplements surpassed $7 billion in 2016, growing 7.7% from the previous year, according to the American Botanical Council’s (ABC’s) annual market report published in HerbalGram last year. Focus on natural living, and herbs in particular, has led to growing familiarity with Ayurvedic ingredients like turmeric, a spice derived from the rhizome and root of the Curcuma longa plant, which is native to India and Southeast Asia.
People have consumed turmeric, the spice that gives curry its golden-yellow color, for its flavor and health-promoting properties for thousands of years. More recently, herbalists have discovered that curcumin is a chief active constituent responsible for turmeric
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