• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones

    2023 Contract Manufacturing Survey

    Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges

    A Paradigm Shift for Antioxidants?

    Manufacturing Dietary Supplements in Economic Uncertainty
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Harmonizing the EU's Upper Limits For Micronutrients

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    Harmonizing the EU's Upper Limits For Micronutrients

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon

    Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    EIRICH Machines

    BGG Americas, Inc.

    Nutrition21, LLC

    Chenguang Biotech Group Co., Ltd.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    EIRICH Machines

    BGG Americas, Inc.

    Nutrition21, LLC

    Chenguang Biotech Group Co., Ltd.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    New Nutrition Business Sees No Limit to Snacks Market

    Creative new product development and innovation are key to success in competitive segment.

    04.24.18
    Snacking is central to the strategy of ambitious and creative companies, with explosive growth in the number of new snacks launched between 2010 and 2017: 125% in Europe and 47% in North America, according to Mintel’s Global New Product Database (April 2018).
     
    But this huge growth means that healthy snacking is now an intensely competitive and crowded space, according to a new report from New Nutrition Business, “Strategies in Healthy Snacking.” “Companies have to work even harder to create a product that brings a real point of difference for the consumer,” said Julian Mellentin, author of the report.
     
    The report outlines 10 strategies for success in healthy snacking, illustrated with 15 case studies of healthy snacking brands in the U.S. and Europe.
     
    No limits on new product development (NPD): Creative NPD and innovation are key for success in snacking, said Mr. Mellentin. “The businesses that are proving successful are the ones that are creating new markets with differentiated snack concepts, often using new ingredients and processes, and selling them under new brands and messages,” he said.
     
    Today’s consumers are all food explorers, willing to adopt into their lives foods and flavors that would have seemed strange 10 years ago—and willing to pay more for them.
     
    Premiumization: This is the new normal in the healthy snack category. Brands that deliver an innovative snack product, targeted at the ever-fragmenting consumer preferences, can command premium prices. All of the 15 case study brands included in the report sell at a significant premium of up to 830% compared to mass-market brands: Biena chickpeas command a 212% premium; Mr Lee’s free-from and low-sugar pot noodles sell at a 434% premium; Yumbutter’s nut butter pouches retail at a massive 830% premium.
     
    Leveraging technology: New ways of processing natural ingredients and new packaging technologies are behind the success of many new snack concepts.
     
    GLK Foods, America’s largest producer of sauerkraut and pickles sold in jars, tapped into the snackification trend by giving its traditional pickled vegetables a snack-sized format. It reduced the messy brine, put them into resealable packaging with modern, fresh flavors including Hot & Spicy, and launched them under a new brand called Oh Snap!.
     
    Biena’s founder based her roasted chickpea snacks on a traditional Indian idea, but used processing technology to make the texture more acceptable to Americans. “Our mission is creating the next great American snack,” Poorvi Patodia told New Nutrition Business. “And chickpeas have been very much on trend. Hummus brands have done a great job of educating American consumers for 10-plus years, and we definitely have benefited from that foundation. But most people have never heard of roasted chickpeas and are coming across this type of snack for the first time.”
     
    Consumer ideas about what is healthy are becoming ever more diverse and this is creating a wealth of white spaces for new snack products. However, in a more competitive sector than ever before, it’s crucial that companies look hard at which strategies have proven successful for snack brands and which ones they can apply to their business.


     
    Related Searches
    • packaging
    • Natural
    • Vegetables
    • Nutrition
    Related Knowledge Center
    • Nutrition Bars & Snacks
    Suggested For You
    Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations
    Top Trends in the Global Functional Food and Drink Market for 2023 Top Trends in the Global Functional Food and Drink Market for 2023
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    Nutrient Density Emerging as Nutrition Marketing Tool Nutrient Density Emerging as Nutrition Marketing Tool
    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    Key Trends in Functional Foods and Beverages for 2022 and Beyond Key Trends in Functional Foods and Beverages for 2022 and Beyond
    Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports  Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports
    Younger Consumers Aren’t Averse to Dietary Fats Younger Consumers Aren’t Averse to Dietary Fats
    PepsiCo to Acquire Bare Snacks PepsiCo to Acquire Bare Snacks
    Deerland Enzymes & Probiotics Hires Vice President of Marketing & Strategy Deerland Enzymes & Probiotics Hires Vice President of Marketing & Strategy
    Motivating Men to Reach their Health Goals Motivating Men to Reach their Health Goals
    Broadening Implications for Digestive Health & Targeted Nutritional Solutions Broadening Implications for Digestive Health & Targeted Nutritional Solutions
    Is Low-FODMAP Poised to be the Next Gluten-Free? Is Low-FODMAP Poised to be the Next Gluten-Free?

    Related Breaking News

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News
      Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations

      Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations

      Companies should focus on ingredients and new processing technologies that deliver safety, convenience, and palatability, according to food industry expert.
      11.29.22

    • Consumer Trends | Dairy-Based Ingredients | Delivery & Dosage Technologies | Functional Foods & Beverages | Healthy Aging | Mood Health & Sleep | Proteins, Peptides, Amino Acids
      Top Trends in the Global Functional Food and Drink Market for 2023

      Top Trends in the Global Functional Food and Drink Market for 2023

      Consumers are eager for mood and mind benefits, and the healthy aging conversation becomes more important.
      By Julian Mellentin, Director and Founder, New Nutrition Business 10.25.22

    • Breaking News | Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | Mood Health & Sleep
      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Product success is challenging, and rare, according to Julian Mellentin, who has authored a new strategy briefing.
      05.17.22


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Infant & Children's Health
      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      The consultancy service explained where the trend originates, and how one company has positioned itself accordingly.
      02.08.22

    • Consumer Trends | Dairy-Based Ingredients | Nutrition Bars & Snacks
      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Despite an increase in at-home cooking, snacks and bars are rebounding and brands are adapting.
      By Sean Moloughney, Editor 01.26.22

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    • GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    • IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    • Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    • Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    Coatings World

    Latest Breaking News From Coatings World

    HOFFMANN MINERAL to Focus on Comprehensive Sustainability Strategy
    HMG and Prodrive Renew Technical Partnership
    Eastern Coatings Show Sets Schedule for Technical Papers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—March 25
    Getinge iCast Receives FDA Premarket Approval
    Tessy Plastics Corp. Celebrates 50th Anniversary
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Willow, Suanfarma Complete Manufacturing Process for Cannabigerol
    Berkshire Sterile to Install nearly 1,500 solar panels at Massachusetts site
    Harm Reduction Therapeutics, Catalent Ink Naloxone Commercial Supply Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Interpack 2023 Introduces New Special Areas and Activities
    eSalon Expands into Over 1,900 CVS Stores Nationwide
    The RealReal Discontinues Beauty Business
    Happi

    Latest Breaking News From Happi

    Clairol Announces First Global Haircare Campaign in Five Years
    Nair’s Prep & Smooth Hair Removal, Walmart’s Accelerator
    ‘Glossier You’ Returns to Glossier’s Fragrance Portfolio
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Packaging Inks, Toyo Ink Top This Week’s Stories
    Eastern Coatings Show Announces Schedule for Technical Papers
    Pulse Roll Label Products Adds Sean Labas to Technical Sales Team
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Imageworx details new facility, Avery Dennison tackles recycling and more
    TLMI announces 2022 Eugene Singer Award winners
    Pulse Roll Label Products expands technical sales team
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Heartland Polymers Begins Production, Zeta Polimeri Becomes Radici EcoMaterials & More
    Heartland Polymers Begins Production in Alberta
    Zeta Polimeri Becomes Radici EcoMaterials
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—March 25
    AI is Effective at Documenting Orthopedic Encounters in Hand Surgery
    3D LifePrints Rebrands to Insight Surgery & Launches New Business in Houston
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Dave Rahami, Zebra, Dracula Technologies Top This Week’s Stories
    Midsummer, UCLA Collaborate on Perovskite-CIGS Tandem Solar Cells
    HID Reports on Reshaping the Security Industry

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login