• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    How Can the Nutraceuticals Industry Empower More Women?

    The Naturally Proud Network: Supporting Diversity, Equity, and Inclusion

    Radicle Science Aims to Set New Trajectory for Healthcare with Modern Clinical Trial Model

    Key Trends in Functional Foods for 2024

    New Cognitive Health Solutions Aim to Address Varied Consumer Needs
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study

    Alkemist Announces New Participants in its Transparency Program

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards

    Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil
    Exclusives
    Top Companies
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards

    Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil

    FDA’s Safety Review of NAC to Go Under Peer Review

    Gnosis by Lesaffre Launches Private-Label Immune Support Supplement MenaQ7 Protect
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study

    How Can the Nutraceuticals Industry Empower More Women?

    Alkemist Announces New Participants in its Transparency Program

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    How Can the Nutraceuticals Industry Empower More Women?

    Pharmavite Acquires Women’s Health Brand Bonafide for $425 Million

    Kyowa Hakko Discussed Cognitive Health Supplements at Neuro Navigators Event

    Gnosis by Lesaffre Launches Private-Label Immune Support Supplement MenaQ7 Protect

    Beauty Brand Genaura to Launch Product Line Featuring Gencor’s Levagen+
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    American FlexPack

    Premium Labels & Packaging Solutions

    Sabinsa Corporation

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    American FlexPack

    Premium Labels & Packaging Solutions

    Sabinsa Corporation

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Top Companies
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    New Nutrition Business Sees No Limit to Snacks Market

    Creative new product development and innovation are key to success in competitive segment.

    04.24.18
    Snacking is central to the strategy of ambitious and creative companies, with explosive growth in the number of new snacks launched between 2010 and 2017: 125% in Europe and 47% in North America, according to Mintel’s Global New Product Database (April 2018).
     
    But this huge growth means that healthy snacking is now an intensely competitive and crowded space, according to a new report from New Nutrition Business, “Strategies in Healthy Snacking.” “Companies have to work even harder to create a product that brings a real point of difference for the consumer,” said Julian Mellentin, author of the report.
     
    The report outlines 10 strategies for success in healthy snacking, illustrated with 15 case studies of healthy snacking brands in the U.S. and Europe.
     
    No limits on new product development (NPD): Creative NPD and innovation are key for success in snacking, said Mr. Mellentin. “The businesses that are proving successful are the ones that are creating new markets with differentiated snack concepts, often using new ingredients and processes, and selling them under new brands and messages,” he said.
     
    Today’s consumers are all food explorers, willing to adopt into their lives foods and flavors that would have seemed strange 10 years ago—and willing to pay more for them.
     
    Premiumization: This is the new normal in the healthy snack category. Brands that deliver an innovative snack product, targeted at the ever-fragmenting consumer preferences, can command premium prices. All of the 15 case study brands included in the report sell at a significant premium of up to 830% compared to mass-market brands: Biena chickpeas command a 212% premium; Mr Lee’s free-from and low-sugar pot noodles sell at a 434% premium; Yumbutter’s nut butter pouches retail at a massive 830% premium.
     
    Leveraging technology: New ways of processing natural ingredients and new packaging technologies are behind the success of many new snack concepts.
     
    GLK Foods, America’s largest producer of sauerkraut and pickles sold in jars, tapped into the snackification trend by giving its traditional pickled vegetables a snack-sized format. It reduced the messy brine, put them into resealable packaging with modern, fresh flavors including Hot & Spicy, and launched them under a new brand called Oh Snap!.
     
    Biena’s founder based her roasted chickpea snacks on a traditional Indian idea, but used processing technology to make the texture more acceptable to Americans. “Our mission is creating the next great American snack,” Poorvi Patodia told New Nutrition Business. “And chickpeas have been very much on trend. Hummus brands have done a great job of educating American consumers for 10-plus years, and we definitely have benefited from that foundation. But most people have never heard of roasted chickpeas and are coming across this type of snack for the first time.”
     
    Consumer ideas about what is healthy are becoming ever more diverse and this is creating a wealth of white spaces for new snack products. However, in a more competitive sector than ever before, it’s crucial that companies look hard at which strategies have proven successful for snack brands and which ones they can apply to their business.


     
    Related Searches
    • packaging
    • Healthy Snack
    • Vegetables
    • free-from
    Related Knowledge Center
    • Nutrition Bars & Snacks
    Suggested For You
    New Nutrition Business Highlights Emerging Interest In Blood Sugar Management New Nutrition Business Highlights Emerging Interest In Blood Sugar Management
    Key Trends in Functional Foods for 2024 Key Trends in Functional Foods for 2024
    (Mis)Trust in the Era of Information-Overload (Mis)Trust in the Era of Information-Overload
    Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations
    Top Trends in the Global Functional Food and Drink Market for 2023 Top Trends in the Global Functional Food and Drink Market for 2023
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    Nutrient Density Emerging as Nutrition Marketing Tool Nutrient Density Emerging as Nutrition Marketing Tool
    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    Key Trends in Functional Foods and Beverages for 2022 and Beyond Key Trends in Functional Foods and Beverages for 2022 and Beyond
    Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports  Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports
    Younger Consumers Aren’t Averse to Dietary Fats Younger Consumers Aren’t Averse to Dietary Fats
    PepsiCo to Acquire Bare Snacks PepsiCo to Acquire Bare Snacks
    Deerland Enzymes & Probiotics Hires Vice President of Marketing & Strategy Deerland Enzymes & Probiotics Hires Vice President of Marketing & Strategy

    Related Breaking News

    • Breaking News | Consumer Trends | Diabetes & Blood Sugar Management | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Industry & Market News
      New Nutrition Business Highlights Emerging Interest In Blood Sugar Management

      New Nutrition Business Highlights Emerging Interest In Blood Sugar Management

      Beyond the context of diabetes, health-motivated consumers are cued in to the role of blood sugar in metabolism, weight, mood, and hormones.
      11.08.23

    • Cognitive Function | Consumer Trends | Dairy-Based Ingredients | Delivery & Dosage Technologies | Diabetes & Blood Sugar Management | Digestive Health | Functional Foods & Beverages | Herbs & Botanicals | Minerals | Probiotics & Prebiotics | Weight Management/Weight Loss
      Key Trends in Functional Foods for 2024

      Key Trends in Functional Foods for 2024

      Young people in particular are hungry for health benefits from food. As nutrition ‘rules’ change and need-states evolve, new business opportunities emerge.
      By Julian Mellentin, New Nutrition Business 11.01.23

    • Dietary Supplements | Quality & Safety | Regulations
      (Mis)Trust in the Era of Information-Overload

      (Mis)Trust in the Era of Information-Overload

      A clear breakdown in communication, education, and trust reflects broader (mis)understanding about health and nutrition in the U.S.
      By Sean Moloughney, Editor 11.01.23


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News
      Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations

      Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations

      Companies should focus on ingredients and new processing technologies that deliver safety, convenience, and palatability, according to food industry expert.
      11.29.22

    • Consumer Trends | Dairy-Based Ingredients | Delivery & Dosage Technologies | Functional Foods & Beverages | Healthy Aging | Mood Health & Sleep | Proteins, Peptides, Amino Acids
      Top Trends in the Global Functional Food and Drink Market for 2023

      Top Trends in the Global Functional Food and Drink Market for 2023

      Consumers are eager for mood and mind benefits, and the healthy aging conversation becomes more important.
      By Julian Mellentin, Director and Founder, New Nutrition Business 10.25.22

    Loading, Please Wait..
    Breaking News
    • Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA
    • Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study
    • Alkemist Announces New Participants in its Transparency Program
    • One Hemp Coalition Forms to Advocate for CBD Regulatory Standards
    • Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil
    View Breaking News >
    CURRENT ISSUE

    November 2023

    • Success Factors in Sports Nutrition
    • Key Trends in Functional Foods for 2024
    • New Cognitive Health Solutions Aim to Address Varied Consumer Needs
    • Why Women are Fleeing STEM Jobs, and How the Nutraceutical Industry Can WIN Them Back
    • Liposomal Delivery: The Future for Dietary Supplement Innovation
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA
    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study
    Alkemist Announces New Participants in its Transparency Program
    Coatings World

    Latest Breaking News From Coatings World

    Weekly Recap: AkzoNobel and Kansai Paint, Tnemec Top This Week’s Stories
    PPG Earns Equality 100 Award in 2023 Corporate Equality Index
    Beckers Aiming for New Industry Standard for Sustainability
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Dec. 2
    What You’re Reading in November
    Millstone Medical Outsourcing Moves Testing Services into Expanded Facility
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Intas Pharmaceuticals Receives Another Warning Letter from FDA
    Ono Expands Investment in Ono Venture Fund to $200M
    Sirnaomics Names Francois Lebel Chief Medical Officer
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mary Kay Expands Operations into Hungary
    Anti-Aging Products Market to Hit $60 Billion by 2030
    Wella Company Marks 3 Years of Success—& Aims to Expand
    Happi

    Latest Breaking News From Happi

    Beauty Oils Market Share to Hit $10.28 Billion by 2033
    Net Sales For Ulta Beauty Increase To $2.5 Billion in Q3 2023
    Blo Blow Dry Bar Hosts ‘That's a Wrap’ Contest to Benefit St. Jude's
    Ink World

    Latest Breaking News From Ink World

    Kongsberg Launches New Digital Cutting Platform
    Carbon Balance Program Certifies First Printer in North America
    Weekly Recap: Toyo Ink, DIC, Flint Group Top This Week’s Stories
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Top stories from November
    Davis-Standard's headquarters attains ISO 14001 certification
    Abbott Label named AFFLINK preferred supplier
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Tampon Designed for Trans Men, Clean Solutions Group Acquires HDK Industries & More
    Nouvelles Fibres Textiles Starts Up Textile Recycling Plant
    Optima Packaging Group Awarded for its Digitalization Strategy
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Dec. 2
    ODT’s Most Read Articles in November
    Anika's Integrity Implant System Makes its O.R. Debut
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Q3 2023 Global Semiconductor Equipment Billings Drop 11% Year-Over-Year: SEMI
    Weekly Recap: Avery Dennison and 49ers, Linxens Top This Week’s Stories
    HYBRID Software Extends CLOUDFLOW Maker for 3D Binder Jet Applications

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login