By Julian Mellentin, Director and Founder, New Nutrition Business10.25.22
If you want to find a good idea—an idea that will succeed with consumers—then go to Japan. We should never lose sight of the fact that many of the paths our industry has followed for the past 20 years originated in Japan, including energy drinks, probiotics, collagen for skin care, blueberries for health, ready-to-drink (RTD) coffee drinks, and even the concept of functional foods.
Today, Japan-based Yakult Honsha, one of the two most successful probiotic brands in the world, may be signposting a new route to success in the tricky area of mood and mind benefits.
Today, Japan-based Yakult Honsha, one of the two most successful probiotic brands in the world, may be signposting a new route to success in the tricky area of mood and mind benefits.
Mind and Mood, Stress and Sleep
Consumer interest in foods that offer mood and mind benefits like managing stress, better sleep, mental wellbeing or improved focus, has always existed. Around a fifth of consumers claim to be eating foods to boost their mood and mental wellbeing, according to a New Nutrition Business five-country survey of 4,800 consumers. Mood/mental wellness has been one of our top 10 growth trends for the past three years, and it iContinue reading this story and get 24/7 access to Nutraceuticals World for FREE
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