• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Gadot Positions Mineral Line for Vegan Market

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Ingredient Manufacturers Discuss the E-Sports Market
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO - Davos Life Science

    Aiya America (Matcha by Aiya)

    Vesta Nutra

    Chenland Nutritionals Inc.

    Sabinsa Corporation
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Chenland Nutritionals Inc.

    Bioenergy Life Science, Inc. (BLS)

    KLK OLEO - Davos Life Science

    AIDP

    Vesta Nutra
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Younger Consumers Aren’t Averse to Dietary Fats

    Long-stigmatized, consumers under the age of 44 aren’t as wary about dietary fat, and often seek out healthy fats compared to older consumers.

    Younger Consumers Aren’t Averse to Dietary Fats
    Beyond the declining fear of fats, consumers are increasingly integrating high amounts of healthy fats into their diets as a weight management strategy.
    Related CONTENT
    • NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    • NIH Study Identifies Antibacterial Properties in Taurine
    • Researchers Identify Microbes Which Could Benefit Type 2 Diabetes
    • Seraphina Therapeutics Formulates Dairy Ingredient for Cellular Health
    • High-Protein Meal Replacement Improves Exercise Metabolism Compared to Standard Breakfast
    11.18.20
    Dietary fat is no longer the demon it once was regarded as, according to New Nutrition Business. Consumers on the younger side are quickly losing the aversion to dietary fat and it’s opening up opportunities for healthy fats to have a greater influence in products across multiple categories.
     
    A five-country study conducted by the consumer research company revealed that 34% of consumers between the ages of 25 and 44 want to eat more healthy fats. By contrast, consumers between the ages of 55 and 64 who grew up during a time in which low fat claims were heralded, and lean foods were a “nutritional dogma,” only 23% are trying to eat more healthy fats.
     
    Today, carbs and sugar intake is more likely to be targeted by younger people, who hold the belief that these two macros are responsible for weight gain. Just 16% of Americans today view fat consumption as the most likely nutrient to cause weight gain, compared to 48% who pointed to carbs and sugar. It’s a complete turnaround from a decade ago, the company said, when 70% of Americans were reportedly trying to reduce their fat consumption.
     
    “When people discover fat, there’s such a taste difference,” Julian Mellentin, director of New Nutrition Business, said. “Fat is the product developers’ friend, improving texture, mouthfeel, structure, and moisture content. In all categories, as time passes there will be less reason to produce products that have low levels of fat. The challenge for companies is to ensure they use good quality fats where they can point to a good, natural source.”
     
    The declining fear of fat among younger consumers is starting to reshape a number of food categories across countries, New Nutrition Business said, pointing to a number of examples.
     
    In the U.K., two grocery retailers, Marks & Spencer and Tesco, both have launched own-label 10% fat Greek yogurt, featured alongside yogurts with lower fat content. Deliciously Ella’s, a challenger brand popular with millennials and particularly those with a plant-based diet, features nut butter cups sweetened with date syrup and coconut sugar. They have a fat content of 23g per 100g serving, with the fat sourced from coconut oil, cacao butter, and almond butter.
     
    A U.S. startup company called Love Good Fats, which launched in 2017, now has distribution in more than 20,000 retail locations, for bars which have over 12g of fat, a level of 33% fat content, from a blend of almond butter, peanut butter, and coconut oil. It recently secured $10.7 million of equity financing to accelerate growth. Yoplait, a leader in U.S. dairy, announced the launch of crème fraiche, one of France’s traditional desserts, which boasts a whopping typical 30-45% milk fat content. Butter is also soaring – according to New Nutrition Business, sales of butter have jumped as people ate at home more, outpacing the growth of margarines and spreads by 360%. Irish brand Kerrygold saw a 28.3% sales jump to $235.4 million, which ranks it as the second top-selling butter brand in the U.S.
     
    Mellentin said that increasing fat consumption is a gradual but steady trend, interlinked with new weight management strategies increasing in popularity, declining consumption of carbs and protein, and consumers engaging in more online research and challenging dietary orthodoxies surrounding weight management.
     
    The advent of healthier fats allows consumers to enjoy a more satisfying taste and texture, and many consumers believe that they can enjoy high-fat foods without guilt, Mellentin said.
     
    “Official dietary guidelines in almost every country still call on consumers to limit their intake of saturated fats,” he said. “But a steadily increasing number of consumers, driven by what they discover during their own online research and the loss of credibility of nutrition experts over the last 15 years, are making their own minds up and embracing the idea that fat can be good, particularly in relation to weight management, one of the biggest consumer motivations.”
    Related Searches
    • Functional Foods & Beverages
    • Dairy-Based Ingredients
    • Healthcare Trends
    • Omega-3s
    Related Knowledge Center
    • Consumer Trends
    • Healthcare Trends
    • Functional Foods & Beverages
    Suggested For You
    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    NIH Study Identifies Antibacterial Properties in Taurine NIH Study Identifies Antibacterial Properties in Taurine
    Researchers Identify Microbes Which Could Benefit Type 2 Diabetes Researchers Identify Microbes Which Could Benefit Type 2 Diabetes
    Seraphina Therapeutics Formulates Dairy Ingredient for Cellular Health Seraphina Therapeutics Formulates Dairy Ingredient for Cellular Health
    High-Protein Meal Replacement Improves Exercise Metabolism Compared to Standard Breakfast High-Protein Meal Replacement Improves Exercise Metabolism Compared to Standard Breakfast
    Breast Cancer Outcomes Mitigated by Healthier Dietary Fats in Animal Model Breast Cancer Outcomes Mitigated by Healthier Dietary Fats in Animal Model
    Review Points to Evidence of Ketogenic Diet Being Helpful to Anxiety Review Points to Evidence of Ketogenic Diet Being Helpful to Anxiety
    Prinova Launches New Plant Premixes for Dairy Alternatives Prinova Launches New Plant Premixes for Dairy Alternatives
    Trial Compares the Impacts of EPA vs. DHA on Chronic Inflammation Trial Compares the Impacts of EPA vs. DHA on Chronic Inflammation
    Brain Health: A Mysterious Frontier Brain Health: A Mysterious Frontier
    Cymbiotika Debuts Elderberry Product with New Delivery System Cymbiotika Debuts Elderberry Product with New Delivery System
    Natrol Debuts Specialty Immune Products to Meet Burgeoning Demand Natrol Debuts Specialty Immune Products to Meet Burgeoning Demand
    NOW Test of ALA Products Reveals Significant Potency Problems NOW Test of ALA Products Reveals Significant Potency Problems
    Ingredients By Nature Partners with Galam to Distribute New Prebiotic Fiber Ingredients By Nature Partners with Galam to Distribute New Prebiotic Fiber
    How Will the 2020 Election Impact the Dietary Supplement Industry? How Will the 2020 Election Impact the Dietary Supplement Industry?

    Related Breaking News

    • Breaking News | Cardiovascular Health | Consumer Trends | Diabetes & Blood Sugar Management | Functional Foods & Beverages | Medical Nutrition | Research | Research News | Weight Management/Weight Loss
      NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

      NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

      Ketogenic and plant-based diets each have unique short-term advantages, the researchers concluded.
      Mike Montemarano, Associate Editor 01.21.21

    • Breaking News | Consumer Trends | Contract Manufacturing | Functional Foods & Beverages | Minerals | Supplier News | World Markets
      Gadot Positions Mineral Line for Vegan Market

      Gadot Positions Mineral Line for Vegan Market

      The minerals are specifically designed for meat and cheese alternatives.
      Mike Montemarano, Associate Editor 01.21.21

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News | World Markets
      Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

      Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

      The new platform will feature industry-specific talk shows, educational videos, and more.
      01.21.21


    • Breaking News | Consumer Trends | Contract Manufacturing | Dairy-Based Ingredients | Delivery & Dosage Technologies | Dietary Supplements | Functional Foods & Beverages | Immune Function | Medical Nutrition | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      FrieslandCampina Launches Biotis Immune Health Ingredient

      FrieslandCampina Launches Biotis Immune Health Ingredient

      The new dairy-derived lactoferrin ingredient can be used in a variety of formulations.
      01.21.21

    • Antioxidants | Bone & Joint Health | Breaking News | Cognitive Function | Consumer Trends | Contract Manufacturing | Dietary Supplements | Energy | Eye Health | Fiber & Carbohydrates | Functional Foods & Beverages | Inflammation | Proteins, Peptides, Amino Acids | Supplier Insights | World Markets
      Ingredient Manufacturers Discuss the E-Sports Market

      Ingredient Manufacturers Discuss the E-Sports Market

      Companies on the cusp of a new clientele seeking novel health and performance benefits discuss the advent of the E-sports nutrition market.
      01.20.21

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Immune Function | Industry & Market News | Mood Health & Sleep
      Euromonitor Names Top Ten Trends for 2021

      Euromonitor Names Top Ten Trends for 2021

      One year into a world reshaped by COVID-19, themes of resilience and adaptability during hardships have manifested greatly in food and nutrition.
      01.20.21


    • Breaking News | Dietary Supplements | Energy | Mood Health & Sleep | Omega-3s | Research | Research News
      Study Highlights Differences Between EPA

      Study Highlights Differences Between EPA's and DHA's Effect on Sleep

      With different biological mechanisms, these two omega-3 fatty acids have unique roles to play in sleep quality, efficiency, and subjective feelings of rest.
      01.20.21

    • Breaking News | Green Foods | Omega-3s | Supplier News
      Qualitas Health/iwi Raises $10 Million in Investment Round

      Qualitas Health/iwi Raises $10 Million in Investment Round

      Company intends to expand its plant-based protein and omega-3 business globally.
      01.18.21

    • Breaking News | Cognitive Function | Dietary Supplements | Infant & Children's Health | Medical Nutrition | Omega-3s | Research | Research News
      Maternal Dietary Intake of Fish, Omega-3s, and Omega-6s Linked to Child Neurodevelopment

      Maternal Dietary Intake of Fish, Omega-3s, and Omega-6s Linked to Child Neurodevelopment

      A large-scale epidemiological study found that omega-6 fatty acids are also an important component for development down the line.
      01.18.21


    • Breaking News | Diabetes & Blood Sugar Management | Functional Foods & Beverages | Healthcare Trends | Medical Nutrition | Research | Research News | Weight Management/Weight Loss
      Short Term Low-Carb Diet Linked to Remission of Type 2 Diabetes

      Short Term Low-Carb Diet Linked to Remission of Type 2 Diabetes

      While most benefits diminished within a year, researchers point to this eating pattern as a possible therapy.
      01.18.21

    • Breaking News | Diabetes & Blood Sugar Management | Energy | Healthcare Trends | Healthy Aging | Inflammation | Medical Nutrition | Research | Research News | Weight Management/Weight Loss
      Brown Fat Associated with Reductions in Chronic Disease Risk

      Brown Fat Associated with Reductions in Chronic Disease Risk

      A study of 50,000 people highlighted that this clinical target is well worth investigating in the field of nutrition.
      01.15.21

    • Breaking News | Dietary Supplements | Digestive Health | Healthcare Trends | Immune Function | Medical Nutrition | Proteins, Peptides, Amino Acids | Research | Research News
      NIH Study Identifies Antibacterial Properties in Taurine

      NIH Study Identifies Antibacterial Properties in Taurine

      The amino acid helps the gut “recall” prior infections to kill invading bacteria, the authors of the study said.
      01.15.21


    • Breaking News | Consumer Trends | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Natural/Organic | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      EverGrain Introduces Sustainable Barley Ingredients

      EverGrain Introduces Sustainable Barley Ingredients

      Backed by Anheuser-Busch InBev, the company specializes in fiber and protein ingredients sourced from upcycled barley.
      01.14.21

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Natural/Organic | World Markets
      Mintel Offers Global Food and Drinks Trends for 2021

      Mintel Offers Global Food and Drinks Trends for 2021

      The company’s market analysis narrowed down three key trends that will define foodservice this year.
      01.12.21

    • Breaking News | Dietary Supplements | Healthcare Trends | Immune Function | Inflammation | Medical Nutrition | Natural/Organic | Omega-3s | Research | Research News
      Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates

      Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates

      While a long stretch from thresholds of significance, the researchers are seeking to further substantiate these initial findings.
      01.12.21

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • Maternal Dietary Intake Of Fish, Omega-3s, And Omega-6s Linked To Child Neurodevelopment
    • Mintel Announces Global Food And Drinks Trends For 2021
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    Breaking News
    • NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    • Gadot Positions Mineral Line for Vegan Market
    • Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login