By María Mascaraque, Food and Nutrition Senior Analyst, Euromonitor International11.01.17
The evolution of consumers’ priorities toward the consumption of natural foods and beverages is the main contributor to the overall health and wellness (HW) market. Consumers are looking for minimally processed or unprocessed products in line with the clean label trend, with an increasing desire for whole foods, ancient grains, green tea, and plant-based proteins from nuts and seeds, as well as ingredients with particular health functionality. In addition, plant-sourced ingredients and algae such as spirulina are in hot pursuit, as they are perceived as natural in origin and environmentally sustainable, as well as healthier.
This trend is apparent globally, with an outperformance of naturally healthy (NH) and organic offerings versus better for you (BFY) and fortified/functional (FF) products in both developed and emerging markets. This shows the move from artificially fortified foods and beverages and those with reduced salt, sugar and fat to more naturally nutritious offerings.
Emerging markets are following in the footsteps of developed countries, but there is a massive gap at the country level. While India, for instance, is still far behind i
This trend is apparent globally, with an outperformance of naturally healthy (NH) and organic offerings versus better for you (BFY) and fortified/functional (FF) products in both developed and emerging markets. This shows the move from artificially fortified foods and beverages and those with reduced salt, sugar and fat to more naturally nutritious offerings.
Emerging markets are following in the footsteps of developed countries, but there is a massive gap at the country level. While India, for instance, is still far behind i
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