By Sue Benigni, Nutraceutical Category Manager, Comar, LLC07.05.17
An aging population, health conscious consumers, and amateur athletes are fueling a growing market for nutritional supplements, products intended to provide nutrients that may otherwise not be consumed in sufficient quantities in a regular diet. Supplements include vitamins, minerals, fiber, fatty acids, proteins, amino acids, herbs, or other botanicals. With higher consumer demand, product innovation, low regulatory hurdles, the baby boomer population, and the increasing cost of healthcare, the market is attractive to both consumer packaged goods (CPG) companies and pharmaceutical firms looking to expand. These companies are also capitalizing with acquisitions pitting CPG marketing expertise against pharma regulatory expertise.
Products for nutritional supplements come in the form of tablets, capsules, soft gels, gummies, liquids, and powders. The segment growth is primarily driven by gummy products, which are continuing to expand into all supplement categories. Protein powder is another segment experiencing healthy growth, from sports nutritional products to meal replacement and weight management solutions.
Key Considera
Products for nutritional supplements come in the form of tablets, capsules, soft gels, gummies, liquids, and powders. The segment growth is primarily driven by gummy products, which are continuing to expand into all supplement categories. Protein powder is another segment experiencing healthy growth, from sports nutritional products to meal replacement and weight management solutions.
Key Considera
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