• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise

    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    JRS Pharma

    Gencor

    KLK OLEO

    Xsto Solutions

    ESHA Research
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    JRS Pharma

    Gencor

    KLK OLEO

    Xsto Solutions

    ESHA Research
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Packaging Considerations for Dietary Supplements

    Design optimization, convenience add-ons, and product customization allow companies to offer unique solutions.

    Packaging Considerations for Dietary Supplements
    Related CONTENT
    • BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    • Clinical Health Educator
    • Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    • ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    • Tazo Transitions to Regenerative Organic Agriculture
    By Sue Benigni, Nutraceutical Category Manager, Comar, LLC07.05.17
    An aging population, health conscious consumers, and amateur athletes are fueling a growing market for nutritional supplements, products intended to provide nutrients that may otherwise not be consumed in sufficient quantities in a regular diet. Supplements include vitamins, minerals, fiber, fatty acids, proteins, amino acids, herbs, or other botanicals. With higher consumer demand, product innovation, low regulatory hurdles, the baby boomer population, and the increasing cost of healthcare, the market is attractive to both consumer packaged goods (CPG) companies and pharmaceutical firms looking to expand. These companies are also capitalizing with acquisitions pitting CPG marketing expertise against pharma regulatory expertise.

    Products for nutritional supplements come in the form of tablets, capsules, soft gels, gummies, liquids, and powders. The segment growth is primarily driven by gummy products, which are continuing to expand into all supplement categories. Protein powder is another segment experiencing healthy growth, from sports nutritional products to meal replacement and weight management solutions.

    Key Considerations
    When considering packaging for supplement products, options run from generic bottles and blister packs to unique custom designs that make an impact on the shelf. Packaging can offer brands unique identity, providing shelf impact in a “sea of sameness.” Product requirements, the needs of the end user, and marketplace competition must be considered in the selection of a packaging format. The package is the interface with the consumer and will be a major influence in purchasing decisions.

    Gummies, the largest single growth segment, are almost exclusively packed in generic PET, allowing the supplements to be clearly visible. The product, which can look like a confection, also supports the use of child resistant packaging. Conversely, products used by baby boomers would suggest the need for senior friendly packaging that is easy to open and easy to read. Powdered protein products are making their way from gyms to general retail as the market becomes more mainstream. This offers opportunities to create packaging that targets specific market segments of the casual or amateur athlete with features that make the products convenient to use.

    Few marketers have moved to custom designed packaging for nutritional supplements, leaving opportunity for customization to differentiate products beyond bottle color and label graphics. Market consolidation will open the door for more customization as brand owners look to stand out on the shelf. Optimization of designs/shapes and convenience add-ons (e.g., scoops, dispensing closures, dosing and dispensing devices) expand opportunities for unique solutions.

    Cost is also a key factor in a commodity-driven packaging market. Optimized production to drive down costs/prices (e.g., light-weight bottles produced on state-of-the-art equipment) and products that offer a competitive distinction and reduce expenditure will provide suppliers an advantage, and benefit customers and consumers.

    Functional Packaging
    The role of packaging is containment and protection. Package functions include freshness protection, re-closure, communication, and tamper evidence. Influences impacting packaging are dispensing, compliance, communication of information/labeling, tamper evidence, anti-counterfeiting measures, environmental issues, unit-dose packaging, administration aids, product branding, and direct-to-consumer advertising.

    Many packaging and product delivery trends on the rise focus on the ease-of-use of products to support the consumer’s various needs. These trends include: Single Use (quick clean-up, no storage hassle, use & toss, pre-measured dosage); On-the-Go (impulse buys, convenience storage—car, purse, pocket, etc.—and travel friendly); and Blister Packs (easy to keep track of, directions right on immediate package, pre-Measured Dosage).

    An important part of this trend is maintaining affordability as well as offering cost efficient alternatives to standard sized packages.

    As the world becomes more concerned with the environment and sustainability, brand owners and packaging manufacturers are trying to rein in their environmental footprint. Brand owners are lessening their manufacturing footprint by outsourcing packaging. Packaging companies are finding different ways to become sustainable through the use of responsible materials, recycled or recyclable products, switching from one standard pack-type to another with an improved footprint, and trimming waste/reducing package weight.

    Choosing the Best Option
    Plastic bottles, canisters, and jars are the preferred format for supplement packaging. Plastic bottles can contain nearly all types of liquid, solid, and powder products and offer moisture, vapor, and light protection, design flexibility, recyclability, and safety. Plastic bottles are also lightweight, cost effective, and do not easily break. Tamper evidence can be accomplished through inner seals or shrink bands. Plastic bottles also have options for child resistance through a variety of closure designs.

    Glass bottles can contain any product type, including tablets, capsules, liquids, and powders. Weight, breakage, and cost are causing a shift toward plastic bottles.

    Other components used with bottles may include labels, closures, seals, outer boxes, tamper-evident seals, internal cotton, desiccants, and package inserts. Dosing and dispensing devices such as droppers, oral syringes, and dosage cups are provided with liquid products where precise dosing is desired.

    Blister packs are designed for single-dose dispensing. Blisters are used to package tablets or capsules. They provide tamper-evidence and child resistance while maintaining freshness.
    Pouches are used on a limited basis for supplements, primarily for powders. Flexible pouches offer material use advantages but may be messy and less easy to use.

    Stick packs are designed for single-use, offering on-the-go convenience and controlled dosing. Stick packs are applicable to powder or capsule/tablet/gummy products. They provide tamper-evidence and child resistance and maintain freshness.

    Conclusion
    The outlook for consumer health products is expected to be positive through 2020. Growth for the vitamin and mineral supplement (VMS) segment is primarily driven by gummy products. Gummies are continuing to expand into all VMS categories with protein powders also demonstrating healthy growth.

    Optimization of designs and convenience add-ons (e.g., scoops, dispensing closures, dosing, and dispensing) will expand product options. Customization and unique shapes will also help distinguish products on the shelf. Meanwhile, optimized materials support the sustainability efforts of manufacturers and marketers.


    Sue Benigni is nutraceutical category manager, for Comar, a specialty packaging and dispensing provider with a national footprint and a full complement of molding technology to produce bottles, canisters, closures, and other related products for the nutritional supplement and related markets. For more information contact Sue Benigni at 856-507-5495, benignis@comar.com, http://idworks.comar.com; www.comar.com.
    Related Searches
    • Nutrients
    • Herbs
    • packaging
    • labeling
    Related Knowledge Center
    • Packaging
    • Dietary Supplements
    • Delivery & Dosage Technologies
    Suggested For You
     BASF Venture Capital and Aqua-Spark invest in Sea6 Energy BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Clinical Health Educator Clinical Health Educator
    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Tazo Transitions to Regenerative Organic Agriculture Tazo Transitions to Regenerative Organic Agriculture
    Protein Ingredient Formulated for Chronic Kidney Disease Patients Protein Ingredient Formulated for Chronic Kidney Disease Patients
    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata) BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)
    Food Processing for Health and Wellness Food Processing for Health and Wellness
    Formulating for Nutrient Bioavailability Formulating for Nutrient Bioavailability
    Nutritional Growth Solutions’ Healthy Heights Enters South Korea Market Nutritional Growth Solutions’ Healthy Heights Enters South Korea Market
    3i Solutions Announces New Leadership Positions 3i Solutions Announces New Leadership Positions
    INS Nutra Opens Gummy Manufacturing Facility INS Nutra Opens Gummy Manufacturing Facility
    Earth Mama Organics Achieves Earth Mama Organics Achieves 'Plastic Neutral' Certification
    TopGum Gummies Receives USDA Organic Certification TopGum Gummies Receives USDA Organic Certification
    Packaged Facts: Plant-Forward Dieting On the Rise Packaged Facts: Plant-Forward Dieting On the Rise

    Related Breaking News

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Marine Nutraceuticals | World Markets
       BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

      BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

      The company has developed an approach to source red seaweed for raw material.
      08.17.22

    • Clinical Health Educator

      Clinical Health Educator

      Are you a passionate about health?

    • Breaking News | Herbs & Botanicals | Products | Quality & Safety | Sports Nutrition
      Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

      Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

      The NSF Certified for Sport designation will ensure that the line of products does not contain any banned substances.
      08.11.22


    • Breaking News | Functional Foods & Beverages | Proteins, Peptides, Amino Acids | Supplier News
      ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

      ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

      The collaboration will scale ingredients enabled by Benson Hill genetics and ADM’s commercial and production capabilities.
      08.10.22

    • Breaking News | Consumer Trends | Herbs & Botanicals | Industry & Market News | Natural/Organic | Products
      Tazo Transitions to Regenerative Organic Agriculture

      Tazo Transitions to Regenerative Organic Agriculture

      All of its tea will eventually be produced with agricultural practices that conserve nature, such as cover crops, monitoring soil health, and more.
      08.10.22

    Loading, Please Wait..
    Trending
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Omega-3 Fatty Acids Linked To Reduced Episodes Of Depression
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    • ADM And Benson Hill Partner To Scale High Protein Soy For U.S. Market
    Breaking News
    • PLT to Supply Traceable, Standardized Organic Elderberry Extract
    • Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    • BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    • Lauren Aronson Joins Amin Talati Wasserman, LLP
    • Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Coatings World

    Latest Breaking News From Coatings World

    Axalta: Red Continues as Most Preferred Car Color of Consumers in Mexico
    Ashland Completes Sale of Land in Ajax, Canada
    Chemours Begins Commissioning New Sand Mine in Clay County, FL
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study: RhinAer Treatment Improves Chronic Rhinitis Symptoms
    CE Mark Granted for IVF Decision Support Tool
    FDA Approves Full-Body MRI Compatibility With Inspire Therapy
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Octapharma Adopts Automated Application System from Schreiner MediPharm
    Rentschler Biopharma Appoints Mark Caswell as VP, Site Head
    Cellipont Unveils Plans for Cell Therapy Facility in Houston
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Fastest-Growing Consumer Product Companies in the U.S.
    Winky Lux is Among the Top 20 Fastest-Growing Beauty Companies
    Happi

    Latest Breaking News From Happi

    Strands Hair Care Introduces The Hair Lab
    Symrise's Global President of Fragrance Division Eder Ramos Named President of Union for Ethical BioTrade
    Hume Vegan Probiotic Deodorants Enters First Personal Care Collaboration with Vuori
    Ink World

    Latest Breaking News From Ink World

    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Marabu to Present Safe Inks for Indirect Contact with Food at K 2022
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Avery Dennison debuts new adhesive for wine and spirits
    Colordyne brings single-pass hybrid printing to Labelexpo Americas
    Schreiner MediPharm's vial labeling system in use for Octapharma
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Accelus' Toro-L Interbody Fusion System
    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors
    SEMI Appoints John Cooney to Lead Global Advocacy and Public Policy

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login