The company entered into an exclusive worldwide license and supply agreement for patent-pending Suntava Purple Corn in May 2015. The variety of Suntava purple corn grown for AnthOrigin maintains more of its rich, purple anthocyanins in the husk versus in the kernel than traditional varieties, according to the company.
Implied by its name, AnthOrigin delivers high-content anthocyanins and other healthy polyphenols, from U.S. origin, non-GMO purple corn husk that has been extracted using a proprietary, solvent-free, water extraction technology. AnthOrigin is ideal for natural, clean label innovations in the areas of weight management, support for healthy blood sugar levels already within the normal range, heart health, anti-aging and eye health, the company said. Over 50% of AnthOrigin anthocyanins are cyanidin 3-glucoside (C3G), one of the most clinically studied of the anthocyanins.
Commenting on the launch, Frank Jaksch, CEO and co-founder of ChromaDex stated, "AnthOrigin is a game changer for anthocyanins. It comes from a unique antioxidant-rich source that is grown and processed in North America, so manufacturers and consumers can feel good about it. It also helps protect our customers from the supply and price volatility frequently associated with other sources. It’s a great addition to our growing portfolio of proprietary ingredients.”