The Natural Products Association (NPA), Washington, D.C., have revealed that Carolyn Behrman of Natural Choices for Healthful Living in Columbus, Ind., has been elected the organization’s new retail council chair, while Frank Jaksch of ChromaDex in Irvine, CA, has been chosen to fill the role of supply council chair. Ms. Behrman and Mr. Jaksch will serve on the executive committee of the NPA Board of Directors.

Ms. Behrman, founder and owner of Natural Choices for Healthful Living, has been part of NPA’s board for eight years, serving also on the Governance, Convention and Communications Committees. She served as a board member for NPA Midwest from 2001 to 2014, and is also a past president of the region.

Mr. Jaksch, CEO of ChromaDex, has served NPA as a board member since 2012. He founded ChromaDex in 1999 and, under his leadership, has developed an innovative natural products company that provides proprietary ingredients and science-based chemistry solutions to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries.

Ms. Behrman and Mr. Jaksch join president Roxanne Green, president-elect Jon Fiume and treasurer Mark LeDoux on the 2015 NPA Executive Committee.

“Carolyn and Frank are industry veterans who will bring valuable insight and direction to NPA’s initiatives and goals for the new year,” said Daniel Fabricant, PhD, CEO and executive director of NPA. “Knowledgeable and dedicated volunteer leadership is pivotal to any trade association, and I look forward to working with the new executive committee and board of directors to ensure NPA is best serving its members and the entire natural products industry. There is much work to be done in 2015, and with the full support of our volunteer members, I’m confident we’ll have one of our most productive and fruitful years yet in our 79-year history.”