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    Breaking News

    PowerBar Revamp Includes New Product Offerings

    The company introduced new packaging, an updated website, and several new finished products.

    PowerBar Revamp Includes New Product Offerings
    The company introduced PowerBar Protein Shakes, Reduced Sugar PowerBar ProteinPlus 20g bars and PowerBar Simple Fruit Energy Food.
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    04.07.16
    Post Holdings, St. Louis, MO, has relaunched its PowerBar brand of energy bars, with the introduction of several new products. In addition to the new offerings, the company has refreshed its packaging design and redesigned its website.  
     
    "Sports have evolved. Athletes have evolved. And now, after a long slumber, PowerBar has evolved," said Doug Cornille, PowerBar vice president of marketing. "For a long time, our products did not meet what athletes wanted. We're changing that, and are improving all of our products to meet consumer demands for the right macronutrients, lower sugar, whole food ingredients, easy-to-understand labels, and superior taste. As you'll soon hear, 'Welcome to the new us.'"
     
    The brand’s new products are designed to meet the energy needs of all athletes with improved ingredients, flavors and textures, according to the company.
     
    PowerBar Protein Shakes are made with 30 grams of protein, 2 grams of sugar and 160 calories. PowerBar Shakes— available in Chocolate and Vanilla flavors—help rebuild muscle, replace a meal or can be used as a healthy snack on the go.
     
    Reduced Sugar PowerBar ProteinPlus 20g bars feature quality protein, 3 grams of sugar and 200 calories. These bars can be used after a workout or as a satisfying snack throughout the day.
     
    PowerBar Simple Fruit Energy Food includes real fruit and the MAXENERGY blend for fast energy to muscles while exercising. MAXENERGY is a 2:1 glucose to fructose blend found to deliver 20-50% more energy to muscles than glucose alone and improve endurance performance by 8%. These gel purees are gluten free, 100 calories, and available in Apple Mixed Berry, Apple Pear Raspberry, and Apple Orange Lemon flavors.
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      BLIS K12 Protects Against Non-Streptococcal Infections in Children

      Supplementation reduced occurrences of streptococcal pharyngitis, along with other non-streptococcal infections.
      12.09.16

    • Proteins, Peptides, Amino Acids | Sports Nutrition
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      PowerBar Introduces Clean Whey Product Line

      New bars and beverages emphasize cleaner ingredients and stronger nutritionals.
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    • Cognitive Function | Consumer Trends | Digestive Health | Functional Foods & Beverages | Infant & Children's Health | Natural/Organic | Nutrition Bars & Snacks
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      An Interview with Dr. Mac Powell of Bastyr University

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    • Breaking News | Dietary Supplements | Quality & Safety | Regulations

      CRN Asks State AGs to Support FDA in Efforts to Stop Spiked Supplements

      CRN's Rend Al-Mondhiry said helping FDA police the sale of illegal drugs as supplements is where state AGs can help most.
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      • Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
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