Sean Moloughney, Editor01.05.15
As consumers attempt to fit more activities into the same finite number of hours and days, the formal sit-down meal occasion is being supplanted by convenient, healthy snack foods and drinks.
Globally, consumers spent $374 billion on snack foods in 2013, an increase of 2% over the previous year, according to Nielsen’s “Global Survey of Snacking.” While Europe ($167 billion) and North America ($124 billion) make up the majority of worldwide sales, growth is fastest in developing regions. Asia-Pacific ($46 billion) and Latin America ($30 billion) increased 4% and 9%, respectively, while sales in the Middle East/Africa ($7 billion) grew 5%, according to the report.
“The competitive landscape in the snacking industry is fierce,” said Susan Dunn, executive vice president, Global Professional Services, Nielsen. “Demand is driven primarily by taste and health considerations and consumers are not willing to compromise on either. The right balance is ul
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