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    Breaking News

    PowerBar Introduces Clean Whey Product Line

    New bars and beverages emphasize cleaner ingredients and stronger nutritionals.

    PowerBar Introduces Clean Whey Product Line
    08.03.16
    The PowerBar brand from Post Holdings, St. Louis, MO, has introduced a new Clean Whey Protein Bars and Clean Whey Protein Drinks to its evolving portfolio of real and energizing foods. In response to consumer requests for cleaner ingredient labels, PowerBar Clean Whey products feature no artificial sweeteners, 2g of sugar, and whey protein for sustained energy.
     
    "Clean foods have risen in popularity over the years as consumers have become more health conscious and savvy regarding how to power their bodies both on and off the field," said Eric Zaltas, vice president of R&D at Premier Nutrition Corporation. "PowerBar Clean Whey protein bars and drinks are on trend with the movement toward removing artificial sweeteners, colors and flavors from foods and utilizing high-quality proteins, like the whey protein we use in the Clean Whey product line."
     
    PowerBar Clean Whey Protein Bar are made with 20g of whey protein and 2g of sugar, designed to help sustain energy and satiety. The bars do not contain artificial sweeteners or flavors or colors and use stevia as a no calorie sweetener. Available flavors Chocolate Chip Cookie Dough, Cookies and Cream and White Fudge Raspberry.
     
    PowerBar Clean Whey Protein Drink includes 15g of whey protein, 0g sugar, 70 calories, and seven high-quality ingredients. The protein beverage is a refreshing alternative to a traditional dairy-based protein shake and can be used during or after a workout, as a healthy snack or meal replacement. Flavors include Berry Pomegranate and Fruit Punch flavors in October 2016.
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    Breaking News
    • Women in Nutraceuticals Hires Executive Director Rebecca Takemoto
    • FDA Issues Interim Response to Nammex’s Mushroom Labeling Petition
    • MSM Linked to Improvements in Knee Pain
    • Lion’s Mane Extract Linked to Better Cognitive Performance, Subjective Stress
    • NutraShure Introduces SA3X as Exclusive US Supplier
    View Breaking News >
    CURRENT ISSUE

    December 2023

    • State of the Industry Series (Part 1): FDA Restructuring and FTC Activity
    • State of the Industry Part 2: Supplement Access, Safety, and CBD
    • State of the Industry Part 3: Communication, Education, and Trust
    • State of the Industry Part 4: Advanced/Advancing Technologies and Research
    • State of the Industry Part 5: Advocating Best Practices
    • State of the Industry Part 6: Business Trends and Innovation
    • Radicle Science Aims to Set New Trajectory for Healthcare with Modern Clinical Trial Model
    • How Can the Nutraceuticals Industry Empower More Women?
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