10.01.13
In light of growth within the global functional food market, Mintel has reported that new product launches containing vitamin K2 have almost doubled (+183%) globally over the past five years (2008-2012).
Comparatively, the better-known form of vitamin K, vitamin K1, posted healthy, but slower growth (+90%) over the same reviewed period. Furthermore, looking at all food, drink, vitamin and supplement launches globally containing either vitamin K1 or K2, vitamin K1 was used in the overwhelming 96% of products, with the remaining 4% containing vitamin K2.
Within recent food and drink launches containing vitamin K2, the most active categories are vitamins and dietary supplements, which accounted for the majority (76%) of new product launches globally in 2012, followed by baby formula (6%), beverage mixes (6%), flavored milk (6%) and soy-based drinks (6%).
In 2013 (January-August), while vitamins and dietary supplements have still been the most popular launches with K2 (58%), Mintel research has recorded a higher penetration of soy-based drinks (25%), drinkable yogurts and cultured milk (8% respectively).
Comparatively, the better-known form of vitamin K, vitamin K1, posted healthy, but slower growth (+90%) over the same reviewed period. Furthermore, looking at all food, drink, vitamin and supplement launches globally containing either vitamin K1 or K2, vitamin K1 was used in the overwhelming 96% of products, with the remaining 4% containing vitamin K2.
Within recent food and drink launches containing vitamin K2, the most active categories are vitamins and dietary supplements, which accounted for the majority (76%) of new product launches globally in 2012, followed by baby formula (6%), beverage mixes (6%), flavored milk (6%) and soy-based drinks (6%).
In 2013 (January-August), while vitamins and dietary supplements have still been the most popular launches with K2 (58%), Mintel research has recorded a higher penetration of soy-based drinks (25%), drinkable yogurts and cultured milk (8% respectively).
