As a result, Frutarom Health, Switzerland, has reported an increased demand for Go-Less, the company’s natural ingredient targeting urinary incontinence in adults. Recently, anumber of supplements for urinary incontinence containing Go-Less, were launched in Europe and North America and Frutarom Health expects strong sales growth of this ingredient.
“The market for urinary incontinence remedies in adults is growing fast, especially in the U.S. and Western Europe where active seniors and even younger sufferers are seeking natural products that are effective and do not interfere with their lifestyle,” says Patricia Maureira, product manager of the LifeLine at Frutarom Health. “Frutarom has seen an increasing market interest in Go-Less in the U.S. and West and Eastern Europe during the first quarter of this year alone.”
SEVURIN is one new all-natural supplement that contains Frutarom’s Go-Less. It is marketed by Hilton Pharma, Italy, exclusively to pharmacies, para-pharmacies, and top herbalists in Italy. SEVURIN helps to combat female incontinence—in specific, light incontinence in women—and helps to promote normal function of the urinary system. SEVURIN contains a proprietary blend of Go-Less consisting of EFLA 940, a natural ingredient derived from pumpkin seed, specifically Cucurbita pepo L. (var. styriaca) seeds, and SoyLife 40%, isoflavones from soy germ (Glycine max L.). This combination provides a natural support in the treatment of micturition disorders, with pre-clinical, in vitro research and clinical studies supporting its safety and efficacy in addressing the cause of overactive bladder and urinary incontinency as well as reducing its symptoms.