DuPont Nutrition & Health offers food, beverage and dietary supplement marketers a broad portfolio of health and wellness ingredients. Here’s a preview of what expo attendees can expect (Booth MM133).
Understanding today’s health and wellness consumers is key in product development success. What influences purchase decisions? What’s on consumers’ minds? DuPont market experts will be on hand to discuss the findings from recent proprietary research studies that delve into consumer motivations and behaviors in food and beverage consumption. This includes information on clean label, health concerns, brand influences, attitudes and usage, lifestyle choices, and parenting style. Learn about untapped opportunities in the market.
A Tasting of Insights
The following product demos reflect consumer trends in the health and wellness sector:
HOWARU Protect EarlyLife (Lactobacillus rhamnosus HN001) supports immune health of expectant mothers and infants. HOWARU Protect EarlyLife is backed by a ground-breaking long-term clinical trial, which demonstrated a significant benefit to immune development from infancy through observation at six years of age.
HOWARU Protect Adult (Bl-04 Bifidobacterium lactis) is a clinically documented probiotic solution that helps active adults stay healthy by maintaining a healthy respiratory function. Data from recent research demonstrated an immune health benefit in physically active adults versus a placebo.
“Plant Pro” protein shake is a dry-blended beverage with proven flavor advantages. It features a variety of plant proteins, including SUPRO isolated soy protein, a plant-based, high-quality protein, which can add flavor, functionality, cost and health benefits to many beverage formulations.
“Simply Fruit & Nuts” is a clean label snack bar, featuring GUARDIAN antioxidants, which contribute to protecting and maintaining a product’s intrinsic sensory qualities during its shelf life.
Sub Zero Challenge
Attendees are invited to test their mettle at the DuPont Booth MM133 in the Sub Zero Challenge with Rob Edmond from the “Biggest Loser.” He will encourage participants as they compete for Sub Zero dominance. Winners of this endurance contest—the top male and female competitors—will receive a fitness tracker.