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    Industry News

    Probi & Viva 5 Corp Form Probiotic Business Development Alliance

    ...

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    12.21.12
    Probi, Stockholm, Sweden, has signed a business development agreement with Viva 5, Fort Lauderdale, FL, granting them license rights within Consumer Healthcare for Probi Digestis and Probi Defendum in North America. Probi will work with Viva 5 to further strengthen its commercial position as well as the presence and consumer awareness of the Probi brand in the North American market place. Viva 5 and Probi are already engaged in commercial discussions with select U.S.-based companies.

    “The agreement between Probi and Viva 5 will be a significant opportunity to exploit the full potential for Probi Digestis and Probi Defendum in the U.S. marketplace. Targeted commercial agreements with a range of companies, each with a strong position in their respective sales channel, is required in order to achieve this. This is where the expertise and commercial network of Viva 5 will play an important role in complementing Probi’s existing partner network. The financial structure of the agreement is transparent and will allow both companies to capture attractive returns,” said Michael Oredsson, CEO of Probi.
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      Two Probiotic Strains Well Tolerated Among Newborns

      Two Probiotic Strains Well Tolerated Among Newborns

      A new study, conducted by the probiotics supplier Probi, involved babies as young as 11 days of age.
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      Probiotic Strain Evidenced to Reduce Iron Deficiency/Anemia Risk

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      Mike Montemarano, Associate Editor 04.21.21

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      Probi and Sinopharm Enter Strategic Partnership in China

      Probi and Sinopharm Enter Strategic Partnership in China

      The partnership will expand an offering of premium probiotic offerings in the Chinese market.
      Mike Montemarano, Associate Editor 03.29.21


    • Breaking News | Dietary Supplements | Immune Function | Probiotics & Prebiotics | Research | Supplier News | World Markets
      Probi Defendum Shown in Trial to Support Immune Function

      Probi Defendum Shown in Trial to Support Immune Function

      A study which enrolled 900 healthy adults supported the probiotic’s ability to reduce incidence of colds over three winter seasons.
      12.15.20

    • Probi Launches Select Range of Probiotics

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