04.26.24
Probi AB, a global probiotic manufacturer, has partnered with Bower to inspire its consumers to recycle their packaging.
Bower offers a mobile application that rewards the recycling of consumer packaging at regular recycling stations. The app allows consumers to earn points by recycling packaging, and users can earn more points by recycling products from brands affiliated with Bower. Those points can be converted to vouchers, money, or charity donations.
“Recycling is essential for our planet. It reduces air pollution, conserves natural resources, saves energy, and indirectly reduces the stresses and strains that many species face in today’s world,” said Martin Krogh-Poulsen, sustainability specialist at Probi. “By encouraging consumers to recycle Probi products, we are taking a greater responsibility for protecting ecosystems and reducing carbon emissions.”
“We are proud to have started a partnership with Bower. By being available in the Bower app, we hope to inspire our consumers to increase recycling, which is especially important from an environmental point of view. Initially, we will offer ‘deposit’ on Probi products in Sweden and Norway. We hope that this initiative will lead to an increased commitment to recycling in society,” said Alexia Wilhelmsson, marketing manager at Probi.
Bower offers a mobile application that rewards the recycling of consumer packaging at regular recycling stations. The app allows consumers to earn points by recycling packaging, and users can earn more points by recycling products from brands affiliated with Bower. Those points can be converted to vouchers, money, or charity donations.
“Recycling is essential for our planet. It reduces air pollution, conserves natural resources, saves energy, and indirectly reduces the stresses and strains that many species face in today’s world,” said Martin Krogh-Poulsen, sustainability specialist at Probi. “By encouraging consumers to recycle Probi products, we are taking a greater responsibility for protecting ecosystems and reducing carbon emissions.”
“We are proud to have started a partnership with Bower. By being available in the Bower app, we hope to inspire our consumers to increase recycling, which is especially important from an environmental point of view. Initially, we will offer ‘deposit’ on Probi products in Sweden and Norway. We hope that this initiative will lead to an increased commitment to recycling in society,” said Alexia Wilhelmsson, marketing manager at Probi.