• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioactive Resources

    JRS Pharma

    Ecuadorian Rainforest

    PhytoGaia Inc

    Botanic Healthcare LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioactive Resources

    JRS Pharma

    Ecuadorian Rainforest

    PhytoGaia Inc

    Botanic Healthcare LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    State of the Pet Supplement Industry

    Sales have reached record highs, but the industry must address several challenges in order to sustain its health in the future.

    Related CONTENT
    • Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients
    • Plant-Based Pet Health Ingredient Targets Weight Management
    • Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM
    • Nutrasource Joins NASC as Preferred Supplier
    • Consumer Confidence Bounces Back: Pet Parents Increase Spending on Animals
    L. Phillips Brown DVM, Sr. VP Marketing and Regulatory Affairs Nutri-Vet Animal Health Care Products03.01.12
    You would think reading headlines about increasing national debt ceilings, governmental defaults, a European debt crisis and a persistent high unemployment rate might stop pet owners from spending. Not so.

    Although the growth rate of the pet industry moderated during the recession, most pet owners value the comfort and health of their dogs and cats more than ever and are willing to buy more than just the basics. High-end pet foods, such as organic, grain-free, refrigerated and raw foods are gaining more shelf space in outlets that are increasingly catering to the “pet parent.” Doggie daycare centers that charge $20-35 per eight-hour day and boarding facilities where dogs can sleep in a bedroom with a person are extremely busy. Celebrity endorsed foods and accessories as well as high end “doggie boutiques” have become commonplace.

    It really has been a phenomenal decade for the pet industry. Packaged Facts, a Rockville, MD-based market research firm, reported that pet retail sales reached $55 billion in 2010 and were expected to hit nearly $60 billion by the end of 2011—a far cry from 2001 total pet sales of $28.5 billion. U.S. retail sales of pet food totaled $18.4 billion in 2010, an increase of 2.8% over 2009 sales, and were projected to reach $19 billion in 2011.

    The American Pet Products Association (APPA), Greenwich, CT, reported that Americans spent more than $3.5 billion on pet services, including grooming, daycare and high-end boarding kennels, nearly double what they spent less than 10 years ago. According to Nutrition Business Journal (NBJ), Boulder, CO, natural and organic pet foods, pet supplements and other natural and organic pet supplies grew 5.2% in 2010 to reach $3.2 billion, with the animal supplement category alone adding $80 million in new sales dollars to reach $1.6 billion. 

    Packaged Facts reported the compound annual growth rate (CAGR) of U.S. retail sales of pet supplements and nutraceutical treats for dogs, cats and other small animals was 6.6% between 2006 and 2010 and projected to hit 7.4% during the 2010 to 2015 period. The market researcher also reported the percentage of dog and cat owners who purchased pet supplements and nutraceutical treats increased from 19% and 12%, respectively, in 2005 to 31% and 22% in 2010.

    The top-selling supplement group continues to be joint heath, with a 4% growth rate and sales of $690 million, or 45% of total category sales, according to NBJ. The dental category grew almost 7% to reach $20 million as pet owners looked for ways to prevent one of the leading reasons for a visit to the veterinarian. Skin and coat supplements grew 8% and accounted for 10% of sales. A recent survey by Nestle Purina Petcare, St. Louis, MO, found that 40% of dog owners and 50% of cat owners expressed interest in purchasing veterinary medications, foods or supplements to address their pet’s gastrointestinal (GI) condition. Multivitamin sales continue to decline as condition-specific supplements evolve and pet food manufacturers improve their formulas with added functional ingredients. 

    Sales Drivers & Trends

    Pets are living longer and subsequently developing age-related problems similar to their human guardians. People are taking clues from their own ways of staying healthier by eating better and taking supplements, which is particularly important as veterinary healthcare costs rise. The average household in the U.S. spent $655 on routine visits for dogs to the veterinarian last year, up 47% from a decade ago, according to the APPA. Expenditures for cats soared 73% over the same time frame, as parenting a cat became more “respectable.” For perspective, the U.S. Centers for Medicare and Medicaid Services reported that expenditures for humans increased almost 77% between 1999 and 2009.

    However, the major driving force behind the growth of animal supplements is that pet owners view these products as natural ways to promote health and wellness, the main reason Packaged Facts’ March 2011 report, “Pet Food in the U.S., 9th edition,” concluded the outlook was “especially good” for pet supplements and holistic pet foods. Veterinarians have also come to view supplements as reasonable alternatives to animal drugs and are more willing to recommend them as adjuvant or even replacement therapy.

    Mintel’s Global New Products Database reported that 72% of U.S. consumers consider pets as part of the family and want the best for their dogs and cats. It comes as no surprise that well formulated supplements with functional ingredients that target specific physiological—and psychological—needs of today’s pets are enticing to a whole population of pet parents committed to optimizing the quality of their animals’ lives. 

    The marketing of recognizable label claims and ingredients found in human diets, such as chicken fillets or fresh salmon, glucosamine, omega 3 fatty acids, probiotics and antioxidants attract shoppers who want to provide the “best” for their pets. The value of a pet product has come to reside not so much in its price and marketing positioning as the wholesomeness and health benefits it offers. In fact, 30% of all global pet food introductions in 2010 carried a “no additives/preservatives” label claim, while 17% were labeled “all-natural.” Pet owners have become more discriminating in their purchases, and the days of offering pet products that simply mirror what is available for humans, such as granola bars or oxygen-enhanced water for dogs, are numbered.

    Education is still the key to selling dietary supplements and it behooves retailers to appreciate thoroughly the intended functionality of a particular product as well as its active ingredients to sort out which supplements are “therapeutic” and which ones are “treats.”  This distinction is not as easy as it sounds because supplements are no longer just available in pill form; increasingly, functional ingredients are appearing in toppers, gravies, foods and snacks. Pet food companies market their diets as providing more than “nutritional adequacy” by adding functional ingredients that help maintain skin and coat condition, joint flexibility, digestive healthiness and immune strength. 

    Product Opportunities

    Much like the human vitamin category, pet owners appreciate the importance of dietary supplements as a complement—not a replacement—to high quality natural or organic pet foods. Nearly 70% of dog owners are aware of vitamins and supplements specifically formulated for animals, yet this knowledge does not necessarily translate into purchase unless the pet parent has a reason to buy.

    The main barrier to purchase is the belief that if the dog is healthy, then it doesn’t need a supplement. Or, if a particular ingredient is already in the pet’s food, then what additional benefits will standalone supplements offer? Too often, pet parents assume that “complete and balanced” pet foods address all animals’ physiological needs. This misconception presents a tremendous opportunity for add-on sales when retailers educate pet owners about the benefits of supplements in healthy animals as a proactive means to maintain vitality, prevent disease, slow down the aging process, promote immune, skin/coat and joint health and ease shedding, bad breath, anxiety and digestive upsets.

    Increasingly, dietary supplement companies are offering ways to educate retailers and their customers through informational point-of-sales signage, simplified color-coded labels and on-label QR Codes that provide in-depth ingredient definitions, suitability of product use or before-and-after use videos. Websites have become more informational than simply a place to order items. Social media outlets, such as Facebook and Twitter, are proving to be effective promotional and information vehicles and go a long way to brand building.

    As pet owners take a more holistic approach to their pet’s health, veterinary endorsements of supplements are growing and increasingly re-enforcing their importance in maintaining overall pet health. Many retailers now partner with nearby veterinary facilities to support clinicians’ recommendations and in turn provide the clinics with in-depth product information and samples.

    E-commerce sales have been steadily gaining share for a decade, with companies like Amazon and 1-800-PetMeds constantly expanding their offerings of supplements. Wal-Mart, Costco and Dollar General offer a wide variety of pet nutritional products on their sites, as do traditional pet retailers such as Petco and PetSmart, which try to capture additional sales with discounts, special offers and free shipping on repeat orders. The increasing use of mobile wallets will also expand sales, although many brick and mortar retailers worry that “scan and scram” behavior will turn them into nothing more than showrooms for online retailers.

    Smoothing Out Bumps in the Road

    Top priorities for the industry include attracting first-time shoppers to the supplement section, raising overall category awareness and educating shoppers to understand how to become more proactive in maintaining pet wellness.

    The “humanization” trend attracts health-conscious shoppers following human functional food and vitamin trends, yet only a small percentage of customers actually shop the supplement aisle. Growth will come from educating and attracting new customers with focused signage and labeling that emphasizes prevention and animal wellness. 

    Retailers are constantly challenged to connect products with shopper’s needs. Displays should be clean, readily catch the shopper’s eye and communicate a message that is easily understood. As the category matures, growth will come from stores that better merchandise and structure the category. Humanization has indeed helped the category grow and segment shoppers, but a clear message of use and function is essential for sustainable growth. Too often a basic understanding of how supplements can best be used for a particular pet’s need is lacking. 

    Another mandate is reducing vendors and managing the brand portfolio. Pet supplements—like human supplements—can be a confusing category to navigate. Shoppers may have a difficult time choosing because of the overabundance of products that address the same problem, confusing label claims and the lack of information about quality and functionality. Fortunately, reducing vendors and streamlining brands, rather than reducing the overall footprint of the category, is helping control this plethora of SKUs. Buyers recognize they can do more volume with less SKUs, more effective count sizes and innovative products, formulations and presentations. Managing brand portfolios with “good, better, best” helps minimize shopper confusion, and supporting key brands with in-store promotions encourages purchase. Traceability, consistency of formulations and quality control help validate buying decisions.

    From a regulatory point of view, there is disparity among buyers with respect to how they see the market evolving. Some believe the FDA should become more involved in efficacy and label claims related to active ingredients, while others feel the industry will continue to regulate itself satisfactorily. Consumer concern about ingredient quality is evidenced by the fact that natural and holistic pet food sales reached $15 billion one year after the melamine recall and continue to show a 20% growth rate versus other categories that have almost flat lined.

    Most industry observers agree the boom in pet product sales over the past 10 years has largely been driven by Baby Boomers who have watched their children leave the nest and re-focused their attention and discretionary spending on their pets. Unfortunately, this segment of consumers is not infinite. In fact, many experts warn that the largest segment of Baby Boomers (often defined as the generation born between 1946 and 1964) will soon begin to forgo pet ownership as they reach their later “golden years,” prompting a precipitous drop in pet ownership, and thus pet-related spending.

    Typically, 70 is an age at which pet ownership becomes a less-attractive option for the average pet owner, who likely doesn’t want to be strapped with the responsibility of caring for a pet. Retailers need to attract younger and higher-income shoppers and deliver the message that prevention fosters vitality and longevity, but not lose focus on the “grandparent population,” a segment projected to hit 77.1 million by 2015.

    As the diversity of pet ownership expands, some markets will require added investment and multicultural engagements to elevate pet ownership and drive pet spending. The Hispanic population accounted for more than half of the nation’s growth over the past decade, now representing 16% of the population overall. Beneful and Pedigree websites, for example, already offer some Spanish language capabilities. Non-whites and Hispanics accounted for 98% of the U.S. population growth in large metropolitan areas; 42% of the 100 largest metro areas lost white population and 22% are now “majority minority populations,” with blacks making up 12%, an increase of 12.3% since 2000.

    Regulating Label Claims & Quality

    Understanding pet supplement labels can be confusing to shoppers and retailers because the Dietary Supplement Health and Education Act (DSHEA) excluded animal supplements when it was written. Because of that misstep, FDA recognizes only two categories of animal products—animal food/feed and animal drugs—and officially requires that label verbiage reflect only these categories.

    Ingredients that are approved for use in animal food and feed must be listed in the Association of Animal Feed Control Officials’ (AAFCO) handbook, which is published annually. Any ingredient that is not listed cannot (in theory) be used in pet foods or supplements. Each state AAFCO regulator is charged with reviewing supplement labels that fall in the animal food/feed category, such as multivitamins, prior to sale to ensure the products contain only approved ingredients and the labels make no false claims. 

    Some ingredients found in pet supplements and foods are “unapproved,” and although Generally Recognized As Safe (GRAS), do not appear in the AAFCO handbook. Such listing would involve extensive clinical trials, long approval times and big expense. Fortunately, under FDA’s policy of regulatory discretion, pet supplements containing unapproved ingredients can be sold as “remedies” as long there are no label claims of treating, curing or mitigating a disease.

    However, only seven states have laws that require registration of supplements classified as animal remedies and review labels, and thus remedy labels may go unnoticed by all the other state regulators. Ingredient usage and label claims of functionality have become more rational as watchdogs like AAFCO, Center for Veterinary Medicine (CVM), Natural Animal Supplement Council (NASC) and manufacturers themselves have become more involved. 

    The NASC recently initiated a quality assurance program for raw material suppliers and contract manufacturers. This is particularly relevant in light of recent contamination issues with both pet foods and treats. Contract manufacturers that supply products to NASC member companies will undergo an in-depth NASC audit. Raw materials will be tested by independent testing laboratories specified and approved by the NASC using specific methodology that follows the current established recommendations of the United States Pharmacopeia (USP), Association of Official Analytical Chemists (AOAC) and other published testing methods.

    A Wholesome Trend

    There has been a fundamental change in how pet owners view their animals, with natural and organic pet foods and supplements finding a broader, more receptive audience. Health and wellness shoppers offer future business opportunities for retailers that understand the importance that proactive pet owners put on keeping their animals healthy for a long time. This is not a fad that will fade away—even in difficult economic times. Product knowledge combined with well-merchandised, attractive displays that don’t confuse consumers are effective in-store marketing tools.

    The increased emphasis on “healthy” products by mass marketers, independent retailers and large pet specialty stores, coupled with new standards of quality implemented by the NASC, further boosts the credibility of animal supplements. As shoppers shift from issue-based problems to wellness awareness, growth will accelerate. Of course, the extent of future growth will depend on product innovation and how well retailers connect with their customers.  

    Dr. Brown holds a Doctorate Degree in Veterinary Medicine (DVM) from the University of California at Davis, a Master of Science Degree in Animal Science and Bachelor of Science Degree in Animal Physiology from the University of California. He is Vice President of Marketing of Nutri-Vet Animal Health Care Products (a division of Beefeaters Holding Company), veterinary consultant to Newman’s Own Organics, Past President of the Yavapai Humane Society Board of Directors and member of the American Veterinary Medical Association and National Animal Supplement Council. He writes and lectures frequently on the benefits of natural and organic foods and supplements for animals.

    Adding Function to Products

    Consumers are increasingly looking for ways to eat healthier with foods that contain unique ingredients formulated to provide more than traditional nutrition. This same view is taken when purchasing pet foods.

    Differentiation between brands often focuses on a number of “functional” ingredients intended to provide a positive health benefit, often without regard for the levels actually required for effect.

    While this helps marketers tout the benefits of a certain formulation, pet owners need to remain skeptical. In fact, new legislation in Europe (Regulation 767/2009 of the European Parliament and of the Council on the market placement and use of feed) requires scientific substantiation for claiming that a particular ingredient provides a functional health benefit.  

    There are a number of functional ingredients that can be backed by substantiating evidence.

    • Prebiotics are non-digestible food ingredients that stimulate the growth of beneficial bacteria that have the potential to improve host health, inhibiting the growth of pathogenic microorganisms. Fructooligosaccharides (FOS) act by stimulating the growth of Bifidobacterium species in the large intestine. Not much is known about the correct and effective dosage levels of prebiotics for dogs or cats, but preliminary evidence seems to indicate that very low levels (0.3% of a dog’s diet) are most effective and produce the least number of side effects (bloating, gas, etc.)

    • Probiotics are friendly bacteria, such as Lactobacillus acidophilus, Bifidobacterium bifidum and Lactobacillus bulgaricus, that help to keep harmful bacteria from colonizing and creating digestive problems, and thus support the body in fighting illness and disease. If beneficial bacteria become depleted or the balance is disturbed, potentially harmful (pathogenic) bacteria can overgrow. Probiotics are live cultures unstable at temperatures over 75 degrees and thus need be applied to pet foods after cooking. Most veterinarians feel that standalone supplementation is more efficacious.

    • Glucosamine and chondroitin are critical components of cartilage, but the body’s natural production diminishes with age. Many manufacturers formulate these chondroprotective nutrients into their pet foods to help stimulate cartilage metabolism and inhibit its degeneration as well as provide anti-inflammatory properties. 

    • Omega 3 fatty acids from fish oil or other marine sources contain high levels of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) capable of modifying inflammatory skin responses of healthy dogs. Pet foods supply ample omega 6 fatty acids, but not omega 3. Omega 9 fatty acids have no benefit to dogs or cats. Flaxseed oil contains alpha-linolenic acid (ALA), but its conversion by the body to EPA and DHA is slow and inefficient, and thus flaxseed oil does not appear to be as effective as fish oil in reducing inflammation.

    • Antioxidants such as vitamins C and E, zinc and other trace elements help neutralize the effects of stress and environmental irritants. Although dogs—unlike humans—manufacture vitamin C, many veterinarians look at it as a “conditionally essential” nutrient helpful in times of stress. Pet owners like to see this vitamin in pet foods as well as vitamin E.
    Related Searches
    • Chondroitin
    • Prevention
    • Regulatory
    • Dietary Supplement
    Related Knowledge Center
    • Antioxidants
    • Fatty Acids
    • Pet Nutraceuticals
    Suggested For You
    Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients
    Plant-Based Pet Health Ingredient Targets Weight Management Plant-Based Pet Health Ingredient Targets Weight Management
    Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM
    Nutrasource Joins NASC as Preferred Supplier Nutrasource Joins NASC as Preferred Supplier
    Consumer Confidence Bounces Back: Pet Parents Increase Spending on Animals Consumer Confidence Bounces Back: Pet Parents Increase Spending on Animals
    OmegaQuant Launches Omega-3 Index Test for Pets OmegaQuant Launches Omega-3 Index Test for Pets
    Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends
    Getting Ahead of the Curve: Pet Foods, Treats & Supplements Getting Ahead of the Curve: Pet Foods, Treats & Supplements
    CV Sciences Debuts Line of CBD Pet Products CV Sciences Debuts Line of CBD Pet Products
    Nestlé Opens Purina Pet Care Factory in North Carolina Nestlé Opens Purina Pet Care Factory in North Carolina
    Happy Pets, Happy Consumers: Developing On-Trend Pet Nutrition Products Happy Pets, Happy Consumers: Developing On-Trend Pet Nutrition Products
    Branded Ingredient Showcase Branded Ingredient Showcase
    Applied Food Sciences Issued Patent for Guayusa Extract Applied Food Sciences Issued Patent for Guayusa Extract
    SAMBAZON Expands Product Lineup with Indulgent Acai Bites SAMBAZON Expands Product Lineup with Indulgent Acai Bites
    Oriya Organics Launches Gather Paleo Vegan Protein Oriya Organics Launches Gather Paleo Vegan Protein

    Related Breaking News

    • Breaking News | Consumer Trends | Industry & Market News | Pet Nutraceuticals | World Markets
      Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients

      Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients

      Naturalness, clean labels, digestive support, and sustainability are all key drivers in today’s pet food market, Beneo consumer research found.
      02.02.22

    • Antioxidants | Breaking News | Contract Manufacturing | Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Inflammation | Pet Nutraceuticals | Supplier News | Weight Management/Weight Loss
      Plant-Based Pet Health Ingredient Targets Weight Management

      Plant-Based Pet Health Ingredient Targets Weight Management

      Layn Natural Ingredients' TruGro, a complex of polyphenol-rich green tea extracts and compounds naturally occurring in green tea leaves, is NASC-certified.
      11.08.21

    • Consumer Trends | Dietary Supplements | Healthcare Trends
      Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM

      Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM

      ADM identifies key trends fueling current and future growth that could help shape innovation.
      10.19.21


    • Breaking News | Contract Manufacturing | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Pet Nutraceuticals | Quality & Safety | Research | Testing | World Markets
      Nutrasource Joins NASC as Preferred Supplier

      Nutrasource Joins NASC as Preferred Supplier

      The National Animal Supplement Council’s program supports quality across supply chains.
      10.15.21

    • Breaking News | Consumer Trends | Industry & Market News | Pet Nutraceuticals
      Consumer Confidence Bounces Back: Pet Parents Increase Spending on Animals

      Consumer Confidence Bounces Back: Pet Parents Increase Spending on Animals

      Pet product sales see highest growth since 2017, according to IRI data.
      08.03.21

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    Sheboygan Paint Company Adds Rosey Malchow as Customer Experience Manager
    PPG to Announce Second Quarter 2022 Results July 21
    Evonik Unveils Range of Sustainable Liquid Polybutadienes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Researchers Develop New Apparatus for the Treatment of Cardiovascular Diseases
    NovaXS Unveils New Prototype of Needle-Free Injection Therapy Smart Medical Device
    Meddux Opens New Facility in Boulder, Colorado
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phastar Appoints Chris Schoonmaker as Chief Operations Officer
    Charles River Labs Opens Plasmid DNA CoE in Cheshire, UK
    EQT Private Equity Acquires SPT Labtech from Battery Ventures
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Highlights from Paris Packaging Week
    Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses
    WWP Beauty Unveils New Packaging Collections in Collaboration with Eastman
    Happi

    Latest Breaking News From Happi

    Evonik Holds Groundbreaking Ceremony for Commercial Rhamnolipid Production Facility
    CHT USA Hosts Groundbreaking Ceremony for $20 Million US Headquarters Expansion
    Azelis Expands Global Flavors & Fragrances Platform with Acquisition in India
    Ink World

    Latest Breaking News From Ink World

    Temporary Content Title
    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sibress launches FADS3D flexo plate measuring device
    Mike Brown appointed VP for Davis-Standard’s Canadian operations
    Constantia Flexibles introduces chemical resistant recycle-ready laminate
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Launches Hydraspun Reserve
    Richard Knowlson Receives Lifetime Technical Achievement Award
    Skylark Launches Thicker Label Closure Technology in North American
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Tecomet Appoints Bill Dow as President & CEO
    Medacta, InSilicoTrials Partner on Orthopedic Device Development
    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Launches New Dual-Frequency RFID Inlay
    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login