• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Tocotrienols May Have Protective Effect on Liver in NAFLD Patients

    Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits

    ADM Expands Production to Meet Demand for Probiotics

    Wiley’s Finest Debuts Peak DHA Featuring 600 mg of DHA and 300 mg of EPA

    FDA to Allow Qualified CVD Risk Reduction Claim for Cocoa Flavanols in High Flavanol Cocoa Powder
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Tocotrienols May Have Protective Effect on Liver in NAFLD Patients

    Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits

    Rhodiola Added to CITES List of Protected Species

    ADM Expands Production to Meet Demand for Probiotics

    Wiley’s Finest Debuts Peak DHA Featuring 600 mg of DHA and 300 mg of EPA
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    ICYMI: Top Content from January 2023 on NutraceuticalsWorld.com

    Tocotrienols May Have Protective Effect on Liver in NAFLD Patients

    Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits

    Rhodiola Added to CITES List of Protected Species

    FDA to Allow Qualified CVD Risk Reduction Claim for Cocoa Flavanols in High Flavanol Cocoa Powder
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits

    Wiley’s Finest Debuts Peak DHA Featuring 600 mg of DHA and 300 mg of EPA

    FDA to Allow Qualified CVD Risk Reduction Claim for Cocoa Flavanols in High Flavanol Cocoa Powder

    Overall Health, Immune Support, and Mental Wellness Drive VMS Usage

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Sabinsa Corporation

    Verdure Sciences

    KLK OLEO

    PhytoGaia Inc
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Sabinsa Corporation

    Verdure Sciences

    KLK OLEO

    PhytoGaia Inc
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Eight Consumer Trends Represent Growth Space for Nutrition Brands According to ADM

    ADM identifies key trends fueling current and future growth that could help shape innovation.

    Related Content
    • ADM Expands Production to Meet Demand for Probiotics
    • Overall Health, Immune Support, and Mental Wellness Drive VMS Usage
    • Client Health Educator - Female and Male Hormone Health
    • 2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy
    • All Eyes on Vision Health
    10.19.21
    Based on research from ADM’s proprietary Outside Voice consumer insights platform, the company has released its second annual list of global consumer trends.
     
    “Consumers today continue to navigate a tumultuous environment that has uprooted every aspect of their lives,” said Brad Schwan, vice president of category marketing for ADM. “This has led forward-thinking brands to develop new solutions purpose-built to help consumers establish a sense of normality for themselves, their families, and their pets. We’re seeing everything from foods, feeds, and beverages that promote gut health to plant-based meat and dairy alternatives to biodegradable packaging.”
     
    ADM identified eight key consumer trends fueling current and future global growth that could help shape innovation, renovation, and development platforms. Each of these growth trend spaces represents an opportunity for forward-thinking brands eager to maintain relevance with today’s consumer, ADM said.
     
    1. Nourishment for the Whole Self
    Consumers want to be more proactive about supporting their mind and body through a balanced approach to diet and lifestyle. While this is a long-term trend, the recent global pandemic has placed renewed interest on mental well-being, with many looking for more effective ways to cope with stress and anxiety. Wholesome nutrition is one important way consumers are looking to support their holistic well-being. In fact, ADM Outside Voice finds that 37% of global consumers expect the snacks they eat to improve their mental well-being.1
     
    2. Plant-Based Lifestyles 
    A flexitarian approach to eating has become mainstream as consumers look to functional, wholesome, plant-based nutrition to support healthy, environmentally friendlier lifestyles. In fact, it is expected that alternative proteins will very likely account for 11% of the total protein market in 2035.2 This is being fueled, in part, by COVID-19, which has accelerated interest in plant-based, as a health-forward alternative for consumers who are paying close attention to their body’s nutritional needs. Food and beverage brands, in response, are broadening the landscape of nutrient-dense plant-based options for consumers, aiming to meet their growing demand for products that are sustainable, health and wellness oriented, and safe.
     
    3. Microbiome as the Root of Wellness 
    Awareness of the microbiome as central to wellness has grown over time. Data from ADM Outside Voice indicates that 58% of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health. Today’s consumers are looking for foods, beverages and supplements that support gut health and overall well-being. Linked by consumers to immune function, aspects of metabolic health and even mood, mental acuity and feeling energized, consumers’ approach to supporting a healthy gut is evolving from reactive (seeking foods to alleviate discomfort) to proactive (tailored and customized pre-, pro- and postbiotic solutions), as they strive to achieve greater empowerment over their personal health and well-being.
     
    4. Clean & Transparent Sourcing  
    Consumer demand for “clean label” products, which they consider to consist of real, kitchen-level ingredients, has become table stakes. Today’s shopper is consistently searching for foods and beverages containing real, simple ingredients that can help promote a healthy, sustainable lifestyle. This has led to a desire for transparency across the entire product lifecycle, from how it’s made to how it’s packaged, and beyond. As consumers become more sophisticated in their understanding of the products they consume, 58% of global consumers say they will be more attentive to locality claims as a result of COVID-19.3
     
    5. Humanization of Pets 
    Pets are more commonly seen as part of the family—a trend that has been present over time but accelerated during the pandemic. This extends to what their pets eat, with many pet parents transposing their purchasing values and preferences onto their furry companions. There’s been a 41% increase in “all natural” pet foods launched globally.4 Likewise, ADM Outside Voice  found that 30% of global pet owners spent a significant amount of time researching the best food options in the last year.1 As consumers are challenged with changing lifestyles and a return to work, they will continue to monitor their pets’ overall well-being to ensure they’re providing foods and supplements aimed at helping them care for their minds and bodies.
     
    6. Precise & Responsible Animal Feeding 
    The interconnectedness of the animal product supply chain is top of mind for today’s consumer. There is an increased demand for optimized feed solutions that support human and animal nutrition in an efficient, environmentally friendly manner for a range of animal species. This is driving brands to begin providing digital documentation explaining how the animal was raised, particularly related to its consumption of antibiotics and/or growth hormones. Nearly half (49%) of consumers are willing to pay a premium for products with high quality assurances and verifiable safety standards.5
     
    7. Sustainable Goodness  
    Consumers see sustainability as a moral imperative as they connect it to what is right and ethical, their community, and the environment. In fact, 47% of global consumers say they are now more attentive to sustainability claims.3 This has sparked demand for ethical production and sustainable sourcing practices such as regenerative agriculture and carbon negative production to protect the food supply of the future. Brands are responding by taking positions on environmental matters, aiming to reflect their commitments to increasing the sustainability of their production and distribution systems.
     
    8. Advanced Renewables & BioSolutions 
    Today’s consumers are more conscious of the environmental impact of their consumption and the food system at large, with a specific focus on the use of finite materials and physical waste. With 38% of global consumers willing to pay more for products made with sustainable materials,3 conscientious consumers are paying close attention to seeking out food, personal care, and home care products that support the needs of their families, the environment, and their local communities. And, consumers increasingly believe that companies should take greater responsibility for reducing waste and energy use from development to disposal.
     
    Sources
    1. ADM Outside Voice 
    2. Boston Consulting Group and Blue Horizon Corporation, Food for Thought, The Protein Transformation Report, 2021 

    3. FMCG Gurus: How Has COVID-19 Changed Consumer Behavior, Q21
    4. Mintel, The Future of Pet Food 2021 report 
    5. Nielsen, Quality and efficacy may beat out price sensitivities amid coronavirus concerns, 2020 


     
    Related Searches
    • Consumer Trends
    • Healthcare Trends
    • Dietary Supplements
    Related Knowledge Center
    • Healthcare Trends
    • Consumer Trends
    • Dietary Supplements
    Suggested For You
    ADM Expands Production to Meet Demand for Probiotics ADM Expands Production to Meet Demand for Probiotics
    Overall Health, Immune Support, and Mental Wellness Drive VMS Usage Overall Health, Immune Support, and Mental Wellness Drive VMS Usage
    Client Health Educator - Female and Male Hormone Health Client Health Educator - Female and Male Hormone Health
    Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    All Eyes on Vision Health All Eyes on Vision Health
    2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy 2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy
    Director of Research and Development Director of Research and Development
    Chiropractic Channel Brand Manager Chiropractic Channel Brand Manager
    Protecting Your Brand and Reputation: The Keys to Avoiding Product Recalls Protecting Your Brand and Reputation: The Keys to Avoiding Product Recalls
    Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023 Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023
    Black Seed Oil and Astaxanthin Formula Linked to Fewer Respiratory Complaints, Better Mood Black Seed Oil and Astaxanthin Formula Linked to Fewer Respiratory Complaints, Better Mood
    NGS Begins Pilot Trial of Sports Supplement for Children NGS Begins Pilot Trial of Sports Supplement for Children
    Top 2023 Food Trends Include Healthy Drinks, Probiotics, Protein, Food Labels Top 2023 Food Trends Include Healthy Drinks, Probiotics, Protein, Food Labels
    What to Expect from Investment and M&A Activity in the Vitamin, Mineral, Supplement Industry What to Expect from Investment and M&A Activity in the Vitamin, Mineral, Supplement Industry
    Open Book Extracts and Purissima Announce Study on Cannabinoids and Menstrual Pain Open Book Extracts and Purissima Announce Study on Cannabinoids and Menstrual Pain

    Related Breaking News

    • Breaking News | Probiotics & Prebiotics | Supplier News
      ADM Expands Production to Meet Demand for Probiotics

      ADM Expands Production to Meet Demand for Probiotics

      The company has opened a new production facility in Spain that will produce both probiotics and postbiotics.
      02.07.23

    • Breaking News | Consumer Trends | Dietary Supplements | Immune Function | Industry & Market News | Mood Health & Sleep
      Overall Health, Immune Support, and Mental Wellness Drive VMS Usage

      Overall Health, Immune Support, and Mental Wellness Drive VMS Usage

      Millennials index higher for products that target mental health, according to Mintel.
      02.07.23

    • Client Health Educator - Female and Male Hormone Health

      Client Health Educator - Female and Male Hormone Health

      Are you a passionate about health?


    • Consumer Trends | Dietary Supplements | Healthcare Trends | Regulations
      2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy

      2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy

      Even amid a slowdown, consumer focus on health and wellness appears to be a fixture in the current economy.
      By Sean Moloughney, Editor 01.20.23

    • Antioxidants | Dietary Supplements | Eye Health | Healthcare Trends | Herbs & Botanicals
      All Eyes on Vision Health

      All Eyes on Vision Health

      Nutrition solutions are targeting unique challenges to eye health from the blue light of ubiquitous screens.
      By Sean Moloughney, Editor 01.20.23

    Loading, Please Wait..
    Trending
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    • Study Examines Vitamin K2 Content In Cheese
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    Breaking News
    • Tocotrienols May Have Protective Effect on Liver in NAFLD Patients
    • Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits
    • ADM Expands Production to Meet Demand for Probiotics
    • Wiley’s Finest Debuts Peak DHA Featuring 600 mg of DHA and 300 mg of EPA
    • FDA to Allow Qualified CVD Risk Reduction Claim for Cocoa Flavanols in High Flavanol Cocoa Powder
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Tocotrienols May Have Protective Effect on Liver in NAFLD Patients
    Indian Gooseberry Extract Shown to Offer Blood Sugar Management Benefits
    ADM Expands Production to Meet Demand for Probiotics
    Coatings World

    Latest Breaking News From Coatings World

    AkzoNobel Reports Revenue Growth in 2022
    Orion Engineered Carbons Announces New Distribution Partnerships
    Personnel Changes at BASF
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    PDC Unveils New Brand Identity
    MD&M West News: Teamvantage Launches New Parent Company
    BD Receives EUA from FDA for COVID-19, Influenza A/B, RSV Combination Test
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KORSCH Acquires MEDELPHARM to Strengthen R&D Product Line
    SRI Names Kathlynn Brown Biosciences Division President
    Battelle, AmplifyBio, Andelyn Biosciences Win Research Contract
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kiss Colors & Care Taps Rapper JT as Brand Partner
    Revolution Beauty Expands into Walmart in the U.S.
    Macro-Environmental Factors Impacting the Packaging Industry
    Happi

    Latest Breaking News From Happi

    Perfect Corp. Receives MLPS 2.0-Compliant Status to Help Beauty and Fashion Brands Meet China's National Cybersecurity Standards
    Ocean Conservation Managers Convene for Fifth International Marine Protected Area Congress, Receives Private Sector Support From Mary Kay Inc.
    Mintel Reveals Macro-Environmental Factors Impacting Household and Personal Care Packaging
    Ink World

    Latest Breaking News From Ink World

    Orion Carbons Announces New Distribution Partnerships
    DuPont Reports 4Q, Full Year 2022 Results
    Graphic Packaging Reports Strong 4Q, Full Year 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    'Build Back the Wisconsin Paper Industry' event announced
    Magic Johnson to keynote Dscoop Edge St. Louis World Expo
    Norway's Digital Etikett grows with HP Indigo
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Edgewell’s Sales Increase
    Mitsui Chemicals, Asahi Kasei Combine Nonwovens Businesses
    Hospeco Offers TaskBrand Prep-Paint-Finish Wiping System
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OssDsign Launches New Product for Additional Surgical Procedures
    OSSIO Introduces Non-Permanent Compression Staple
    Dennis Jones Joins Intelivation Technologies as Manufacturing VP
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv Expands NFC and HF Solutions Portfolio
    HID Acquires GuardRFID to Expand Healthcare Offering
    DuPont Reports Fourth Quarter, Full Year 2022 Results

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login