Bioriginal Food and Science Corp, a supplier specializing in nutraceutical ingredients, received transparency certification from Orivo for its salmon and pollock oils which are used in the pet nutrition market.
 
Orivo’s fingerprinting technology is used to match omega-3 products with the Orivo reference database to prove the authentic origin, including species and geographic area, of the raw material used in products.
 
“We have been working hard to grow our marine oil business in the pet nutrition market, and one thing we noticed was an increasing demand from pet owners related to transparency of ingredients,” said Cameron Kupper, vice president of business development, Bioriginal. “Our partnership with Orivo allows us to provide evidence-based transparency to customers and consumers, guaranteeing the salmon and pollock oils we sell are one hundred percent pure and authentic.”
 
Orivo provides the same third-party verification services to pet feed. Using DNA analysis methods, Orivo recently performed a screening of 35 pet food products across the U.S. and Europe claiming to be composed of single or multiple species. According to the company, when tested for species composition, the results showed that almost 60% of the products did not comply with the ingredients listed. Similar testing by Orivo on omega-3 products purchased from e-commerce sites in Asia showed that as much as 45% of tested products did not contain the ingredients declared on labels, the company reported.
 
“At the end of the day, consumers deserve to know what’s in the products they consume, and what they feed their pets,” said Svein Erik Haugmo, CEO at Orivo. “Our verification process and certification provide brands the ability to make sure consumers have that confidence. We are excited to work with Bioriginal going forward.”