07.01.09
UK-based New Nutrition Business has released a new report, “Failures in Functional Foods & Beverages, And What They Reveal About Success,” which examines brands and ingredients that have either been withdrawn from the market or have not performed as expected. The report includes analysis of effective strategies, along with 15 case studies that cover success factors, lessons for pricing, positioning, marketing, selecting ingredients and communicating health benefits.
New Nutrition Business has also released a report developed by brand consultant Peter Wennstrom called “Four Factors of Success,” which includes a checklist for new product development. The report is intended for anyone involved in marketing, product development, research and development or science commercialization. It includes analysis of 10 case studies highlighting various market segments and health categories.
For further information: www.new-nutrition.com
New Nutrition Business has also released a report developed by brand consultant Peter Wennstrom called “Four Factors of Success,” which includes a checklist for new product development. The report is intended for anyone involved in marketing, product development, research and development or science commercialization. It includes analysis of 10 case studies highlighting various market segments and health categories.
For further information: www.new-nutrition.com