Julianne Lindemann, PhD and Alexander Merolli03.01.06
Gamma linolenic acid (GLA) oils, namely evening primrose, borage and black currant oils, have a long history of use as dietary supplements, and as the body of research on GLA's efficacy grows, demand will continue to increase. GLA is an omega 6 fatty acid, a metabolite of linoleic acid. Despite its popularity, there is very little published information on consumer perceptions of GLA. In order to understand why consumers purchase these types of oils, Life Sciences Alliance, Moraga, CA, conducted comprehensive consumer research to find out more about current consumers' purchase behavior, drivers and decision making for GLA products. (The results, developed in 2005 during a client engagement, are now allowed to be published with their permission.)
This research combined quantitative and qualitative consumer research. The results are indicative of U.S. consumers' perceptions and attitudes; however, as with all qualitative studies, broad generalizations are to be approached carefully.
This research combined quantitative and qualitative consumer research. The results are indicative of U.S. consumers' perceptions and attitudes; however, as with all qualitative studies, broad generalizations are to be approached carefully.
Biological Effects of GLA
The physiological effects of GLA have been studied for s
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