Functional foods and beverages support brain function, focus, mood and more.
Foods and beverages positioned to support brain health are making their way to store shelves around the globe. With more consumers looking for ways to nourish their mind through their diet, finished products are being developed with a variety of key nutrients supporting cognition, focus, mood, memory and more.
Innova Market Insights analysts highlighted several interesting offerings making moves in the cognitive function and brain health space.
In Latin America the Mexico-based brand Eurol introduced a hot chocolate drink mix aimed at providing essential nutrients for brain health. Vitamin Choco Genius fortified chocolate powder offers vitamins A, C, B, B12, and D, along with iron in an easily dissolvable drink mix. The formula also features choline for brain and heart health.
Siam Organic, Thailand, developed fortified Jasberry Wholegrain Rice for good health, active energy and a strong mind. Front of package labeling makes claims for supporting brain health through the inclusion of omega-3s and iron. The organic, GMO-free rice also boasts a rich antioxidant profile, vitamin E, beta-carotene and anthocyanin for overall health; it is also fat-free and sugar-free to support sustained energy.
Featuring 200 grams of oven roasted hazelnuts and pistachios, goji berries and raisins, this snack mix from Acti Snack, Ireland, is a source of protein, iron and other key nutrients. Acti Snack’s iron content contributes to normal cognitive function, while protein supports muscle mass and magnesium reduces tiredness and fatigue. The company said vitamin E offers protection for cells from oxidative stress. The high-fiber snack is additive- and gluten-free.
This carbonated energy drink from the Serbia-based company Nectar aims to boost memory and provide energy. Booster Memory energy drink contains caffeine, ginkgo and ginseng extracts, taurine, along with vitamins such as niacin, pantothenic acid, B6, riboflavin, biotin and B12 to support mental focus and alertness.
In Finland, Vitamineral Water is a vitamin drink based on mineralized water, which was developed according to the needs of the human body. The Vitamineral Mental variety supports cognitive function and focus, according to its creators at Olvi. The drink supports the normal provision of the nervous system with B-group vitamins (B3, B7 and B12) and magnesium. Vitamin B5 contributes to ensuring normal mental power. Vitamineral comes in lingonberry and green tea flavors, and is made with real fruit sugar.
U.K. company IQ Superfood Chocolate developed a raw chocolate made from the rare Peruvian Criollo bean and sweetened with coconut blossom, fortified to support the mind. This “clever little chocolate bar” contains copper to protect DNA from oxidative damage and promotes healthy skin and hair. Manganese and phosphorous support healthy bones, while magnesium maintains health of teeth, heart, muscle function and mood. The company claims this combination formula also benefits energy release. IQ Superfood Chocolate is organic, Non-GMO, gluten-, nut-, and soy-free, and contains no chemicals, refined sugars, artificial additives or artificial ingredients.