In response to increased demand for magnesium, and the popularity of the gummy format, Gadot Biochemical Industries has developed a magnesium bisglycinate ingredient that is easy to incorporate into  gummies, and does not give a sandy mouthfeel like other magnesium ingredients.
 
“Gadot’s development of magnesium bisglycinate was encouraged by consumers’ growing desire for products that support mental wellness, which includes relaxation, improved sleep and stress reduction, as well as post-exercise muscle recovery,” said Michael Paikin, chief technologist at Gadot.
 
The company chose magnesium bisglycinate as ideal for adult’s and children’s gummy formulas, as it can be easily blended with other magnesium forms like citrate, which is trending in mineral nutraceutical development.
 
“Our launch of magnesium bisglycinate is timely, as Vitamin Shoppe has identified magnesium as a top five key trend in 2023,” said Paikin, noting that the retailer reported a 59% growth in magnesium bisglycinate sales in the 12 months ending in 2023.

“The superior actions of magnesium bisglycinate over other magnesium forms such as oxide and carbonate provide higher value since magnesium bisglycinate is an organic form versus inorganic forms of minerals,” Paikin said. “It is gentle on the stomach even in gummy form and has no laxative effect. Bisglycinate also exhibits higher bioavailability and absorption.”
 
He noted that the ingredient, calibrated to achieve desirable mouthfeel and taste, is available in sugar-based and non-sugar forms.
 
The latest magnesium bisglycinate ingredient joins Gadot’s full range of magnesium bisglycinate solutions for capsules, powders, and ready-to-drink beverages.