By Sean Moloughney, Editor04.25.18
This article was updated on August 22, 2021.
Grown in fresh water, Haematococcus pluvialis is nature’s most abundant source of natural astaxanthin—an antioxidant powerhouse that’s gaining prominence as a nutritional ingredient. Emerging research has validated the vibrant red carotenoid’s ability to quench free radicals and reduce oxidative stress, correlating to benefits for cardiovascular health, sports nutrition and recovery, skin and joint health, and more.
According to the Natural Algae Astaxanthin Association (NAXA), natural algae astaxanthin is almost exclusively used in human food and dietary supplements, while synthetic astaxanthin is mostly utilized in aquaculture.
Research and Markets valued the global astaxanthin market at $647 million in 2021 and projected it will reach $965 million by 2026 on a CAGR of 8.3%. With increasing awareness among consumers, the market for functional and fortified foods is growing, w
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