12.04.17
Macrotrends continue to signal a bright and profitable future for functional nutrition products and the overall health and wellness industry. With so much uncertainty about healthcare in the U.S., consumers of all ages and demographics are focused on prevention and healthy living. Baby boomers are intent on maintaining their activity levels as they age, and millennials are driving many wellness trends in general. From middle-age consumers to the elderly, people continue to embrace condition-specific products backed by sound scientific evidence.
Consumer usage of dietary supplements remains strong, with about 76% of U.S. adults; confidence is high as well (87% feel assured about the safety, quality, and effectiveness of products). Clear commitments to quality remain crucial to long-term integrity of the industry. Companies that fail to comply with basic regulatory requirements like good manufacturing practices (GMPs), or choose not to oversee their own supply chains, have given industry critics fresh material to circulate in the mainstream media. Sketchy science and questionable marketing tactics don’t help either.
Transparency and accountability
Consumer usage of dietary supplements remains strong, with about 76% of U.S. adults; confidence is high as well (87% feel assured about the safety, quality, and effectiveness of products). Clear commitments to quality remain crucial to long-term integrity of the industry. Companies that fail to comply with basic regulatory requirements like good manufacturing practices (GMPs), or choose not to oversee their own supply chains, have given industry critics fresh material to circulate in the mainstream media. Sketchy science and questionable marketing tactics don’t help either.
Transparency and accountability
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