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    Focus on Sweeteners

    As more shoppers shun sugar, natural alternatives are stepping in to satisfy consumers’ sweet tooth.

    Focus on Sweeteners
    By Lisa Olivo, Associate Editor09.29.17
    Consumers around the world are struggling with their weight, with many linking excessive sugar consumption to the rise in obesity. Globally, over 2 billion adults and children are overweight or obese, and suffer health problems as a result, according to a recently published report in the New England Journal of Medicine (June, 2017). Obesity rates in the U.S. are driving this trend— more than one third (36.5%) of U.S. adults are obese according to the Centers for Disease Control and Prevention (CDC).
     
    In light of this global epidemic, and its significant impact on health, consumers are looking for ways to curb their sugar intake and protect themselves from the negative health effects of weight gain. Market research from Mintel found 84% of U.S. adults are limiting sugar, with the highest percentage citing weight management as their motivation.
     
    “Sugar is the new fat,”remarked Nina Hughes-Likins, global marketing director for

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