With consumers demanding products that offer “healthy indulgence,” sugar reduction in today’s beverages is a common challenge of achieving deep cuts in sugar content, replicating sugar’s taste, and maintaining a clean “natural” product label.
Aimed at addressing these issues, HOWTIAN has recently introduced SoPure Andromeda. Andromeda, part of the company’s SoPure family of stevia products, is a range of proprietary stevia blends designed and optimized for a wide range of beverage applications.
Following an extensive study at HOWTIAN’s Shanghai Application Technology & Innovation Centre, Andromeda blends have demonstrated capabilities in enhancing a variety of beverages, surpassing the performance of conventional Reb A stevia extracts, according to the company.
The unique blends of steviol glycosides have been formulated to deliver superior overall taste at a cost-effective price, even in beverage applications looking to achieve high levels of sugar reduction and replacement.
SoPure Andromeda addresses both crucial taste and cost concerns that beverage manufacturers face today. Andromeda provides up to 64% in cost savings on sweetener components compared to traditional sugar. This makes it not only a healthier choice but also an economically attractive one for beverage companies operating in an increasingly cost-conscious market, said Tom Fuzer, vice president of market strategy.