Sean Moloughney, Editor08.22.16
Consumers are bombarded with mixed messages on food labels, which has led to greater confusion about what’s healthy, natural and safe.
While nutrition science has progressed, pseudoscience and misleading, overinflated claims haven’t helped public understanding.
“We can do more to communicate the chemistry and science of food,” said Paul Metz,
C&R Research, at IFT 16 during a consumer panel session, which focused on perceptions of nutrition and healthy foods.
As more packaged goods and restaurants are adopting and promoting “clean label” products and menus, what that means exactly often depends on individual perception, and bias. “It’s a really challenging environment right now for foods and food retailing,” said Mr. Metz.
Consumer Data
C&R Research surveyed 965 adults in the U.S., conducting 36 qualitative interviews in home and as they shopped to better understand how people perceive foods and nutrition. The results painted a complex picture.
About 69% of those surveyed claimed they read labels r
While nutrition science has progressed, pseudoscience and misleading, overinflated claims haven’t helped public understanding.
“We can do more to communicate the chemistry and science of food,” said Paul Metz,
C&R Research, at IFT 16 during a consumer panel session, which focused on perceptions of nutrition and healthy foods.
As more packaged goods and restaurants are adopting and promoting “clean label” products and menus, what that means exactly often depends on individual perception, and bias. “It’s a really challenging environment right now for foods and food retailing,” said Mr. Metz.
Consumer Data
C&R Research surveyed 965 adults in the U.S., conducting 36 qualitative interviews in home and as they shopped to better understand how people perceive foods and nutrition. The results painted a complex picture.
About 69% of those surveyed claimed they read labels r
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