Royal DSM, a global science-based company active in nutrition, health, and sustainable living, will be at IFT 2019 with new insight about trends emerging from three key consumer groups—‘healthy agers’, ‘proactive adults,’ and ‘super kids.’ DSM will unveil a series of innovative solutions designed to meet the unique wants and needs of each of these groups.
Inspired by human potential, DSM has combined the results of its latest emerging consumer trends research with its scientific and technical expertise, to bring manufacturers and brands extraordinary solutions to meet the needs of today’s consumers.
Product developers and marketers alike will find winning ideas at the company’s booth. A series of extraordinary new prototypes will be revealed when the exhibit hall opens. Among many new nutrition solutions, there will be a range of savory food samples designed to boost taste in meat alternatives—such as vegetarian sausages and reduced-sodium Cheesy Pepper Jack Rice.
Visitors can also gain insight from our series of Ask-the-Expert talks that will cover a variety of topics like ‘What moms want in kids’ nutrition,’ ‘Trends in plant-based micronutrients,’ and ‘Extending shelf life, naturally,’ to name just a few.
Shitij Chabba, vice president of marketing at DSM in North America commented, “We are really bringing the extraordinary to this year’s IFT Expo. Everything we do starts with the end consumer in mind, which is why we have focused on three core consumer personas - to inspire innovation in highly targeted food and nutrition solutions. Meeting with our team of experts at the show, visitors can discover first-hand how they too can deliver extraordinary nutrition solutions for extraordinary people.”
To learn how DSM can help your company achieve its next product success from ideation through to store-shelf, visit https://www.dsm.com/markets/human-nutrition/en/talking-nutrition/dsm-unveils-extraordinary-solutions-at-ift.html to book an appointment with DSM’s experts at IFT 2019.
Can’t wait until IFT? Download DSM’s new plant-based consumer insights report detailing opportunities in the meat alternatives space: https://www.dsm.com/markets/food-specialties/en/insights/articles/innovation/plant-based-alternatives-becoming-mainstream.html.