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    Live From Shows

    Lesaffre Human Care Launches Lynside ProteYn to North American Market

    Yeast protein responds to demand for sustainable, non-animal source of protein.

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    10.03.17
    Lesaffre Human Care, supplier of quality ingredients from yeast and bacteria fermentation, has launched Lynside ProteYn, first yeast protein on the market, in North America.
     
    Leveraging over 160 years of experience in the yeast field, LHC developed a true game-changer for the protein market, which is currently driven by animal and vegetable sources of protein. With consumers increasingly turning away from animal proteins, plant-based proteins such as soy protein and pea protein have been on the rise. More recently, a multitude of new protein sources—from algae, fungi, insects, etc.—have also become more prominent. However, some of them must overcome significant hurdles such as functional and organoleptic drawbacks as well as consumers’ potential concerns over safety and psychological factors.
     
    “Building upon nutritional yeasts’ notoriety, yeast proteins are designed to cater to these modern consumers seeking reassurance regarding the quality, safety and origin of the products they choose which significantly reduces the potential for concerns,” said Pauline Colard, nutritional product manager at Lesaffre Human Care.
     
    Lynside ProteYn, launched in Europe at HIE last year, contains all essential amino acids, including branched-chain amino acids and is therefore a complete protein, perfect for people looking at enhancing their protein intake with non-animal protein sources. Mintel’s research shows that the top reason U.S. consumers use meat alternatives is because they occasionally like to have meat-free days while not necessarily fully committing to a meat-free lifestyle; 66% of consumers who eat protein alternatives also agree that they are healthier than real meat.
     
    “The rise in popularity of ‘Meatless Mondays’ among Americans opens up new opportunities for our yeast protein as our Lynside ProteYn ingredients are also packed with micronutrients such as naturally-occurring fibers, B vitamins and minerals such as iron, zinc, calcium, magnesium, phosphorus and potassium and can therefore be valuable assets for alternative products manufacturers,” said Colard.
     
    Lesaffre Human Care yeast proteins are indeed characterized by an excellent chemical score and Protein Digestibility–Corrected Amino Acid Score (PDCASS3), of respectively 100% and 1, which is similar to dairy protein and higher than all plant-based proteins. Besides offering a complete high-profile aminogram and high digestibility score, Lynside ProteYn ingredients are also nutrient-packed, which prove to be essential for people such as vegan, vegetarians or flexitarians, who are at increased risk of vitamin and mineral deficiency due to their food preferences.
     
    Lesaffre Human Care yeast proteins are designed to be incorporated in a variety of applications that will resonate with modern consumers who are looking for food they can trust; or to be directly sprinkled on food. Lynside ProteYn ingredients are non-GMO, allergen-free (gluten, dairy and soy-free), free from anti-nutritional factors and produced without pesticide or antibiotic for growth. In addition, thanks to a very specific manufacturing process, Lynside ProteYn benefits from having a low environmental impact (low water consumption, reduced carbon footprint, quick turnaround, etc.). It can therefore be considered as a sustainable protein, in comparison to other more resource-intensive and environmentally impactful options.
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