The Natural Series line complements MusclePharm's existing range of premium-quality products and represents a new retail category for the company. MusclePharm's flagship products are currently available in more than 120 countries and more than 50,000 retail outlets worldwide; this latest expansion will facilitate access to new retail channels, including large natural food store chains, both domestically and abroad.
"Natural Series represents both a logical extension and a tremendous opportunity for MusclePharm to capitalize on the brand recognition and consumer acceptance of our products. In addition, the launch underscores the company's commitment to providing our customers with high-quality products that support their diverse fitness needs and goals," said Ryan Drexler, CEO and chairman of the board, MusclePharm. "From professional athletes to weekend warriors, we strive to cater to every subset of the active population and offer scientifically-proven products that optimize results. We are expanding our line in response to the burgeoning demand for nutritious, all-natural organic offerings that promote healthy lifestyles and environmental sustainability."
Select items in the Natural Series are certified USDA organic, denoting third-party verification of their quality and purity, and demonstrating best practices and careful stewardship. These include:
MusclePharm USDA Organic Plant-Based Performance Protein—a blend of raw, all-organic protein sourced from Pea Protein isolate, and QuinoaTrim Quinoa—delivering all essential amino acids to support daily nutrition and performance.
MusclePharm USDA Organic Superfoods—a combination of organic greens, fruits and vegetables, ancient grains, and sprouted whole foods that serve any active lifestyle. To maximize these superfoods' power, aloe vera, a full spectrum of digestive enzymes, and probiotics, help promote superior digestion and bioavailability.
MusclePharm Organic Protein Bars—featuring complete proteins sourced from organic whole-grain brown rice protein, and organic pea protein, to provide all the beneficial lean muscle-building benefits of protein through an all-natural, organic, and great-tasting small meal alternative.
MusclePharm Pre-Workout—a combination of caffeine, natural botanicals, electrolytes, and amino acids that work together to support training goals and provide pure, unadulterated results, naturally.
According to Zion Market Research, the global dietary supplements market continues to expand and is expected to reach $220.3 billion in 2022, while the Organic Trade Association (OTA) notes that the organic industry is also experiencing unprecedented growth, up 11% (for a total of $43.3 billion) in 2015.
Mr. Drexler concluded, "Both the all-natural and organic segments represent the fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned to capitalize on this opportunity. Over the past year, we have worked closely with regulatory bodies to secure USDA organic certification for a majority of these products, which not only differentiates the Natural Series from its competitors, but effectively positions MusclePharm to further penetrate its existing distribution channels and enter new markets."