09.13.21
Since the implementation of pandemic lockdowns, consumers have become more preoccupied with many aspects of their natural beauty, as well as the role that nutrition could play in it, according to a new consumer survey conducted by ingredient supplier Lycored.
The company, which specializes in carotenoids for ingestible skincare products, surveyed 562 consumers in both the U.S. and U.K., and over a third (35%) said their focus on looking after themselves had increased during lockdowns, compared to 28% who said that it had decreased. 48% of U.S. consumers said their physical appearance had become more important to them, while only 21% said it had become less important.
Another key finding was that consumers are more interested in the role that nutrition plays in both wellness and beauty. 53% of Americans surveyed said that they had thought more about the relationship between their diet and overall health, while the same number of consumers are reflecting more now on the relationship between their diet and physical appearance.
“When lockdowns were a new thing, there was this idea that people would just give up on self-care,” Zev Ziegler, vice president of Brand and Marketing at Lycored, said. “Our research shows that the opposite was true for many consumers, perhaps because the pandemic has made clear the duty of care we owe ourselves, as well as others.”
Over half of consumers also said that spending more time on video calls had made them think more about their appearance, Lycored reports. The most common concerns are smoothness of their skin (31%), followed by the appearance of their hair (27%), skin tone (26%), and the glow or radiance of their skin (17%).
As a result, 34% of respondents had tried a new haircare routine due to increased time spent on video calls, while 29% had tried different beauty or grooming products. Four in ten consumes said that spending more time at home meant they were more able to comply with a long-term skincare or beauty routine.
When asked to think about their habits in the future, 38% of consumers globally said they expected to purchase topical skincare products more often, with only 10% saying they would do so less often. One in three (32%) said the same regarding ingestible skincare products.
“It’s unsurprising that so many consumers plan to purchase more beauty-from-within products in the future. Ingestible skincare is firmly in the mainstream, and, as this research shows, interest in the link between diet and beauty has increased during the pandemic,” Ziegler said.
The company, which specializes in carotenoids for ingestible skincare products, surveyed 562 consumers in both the U.S. and U.K., and over a third (35%) said their focus on looking after themselves had increased during lockdowns, compared to 28% who said that it had decreased. 48% of U.S. consumers said their physical appearance had become more important to them, while only 21% said it had become less important.
Another key finding was that consumers are more interested in the role that nutrition plays in both wellness and beauty. 53% of Americans surveyed said that they had thought more about the relationship between their diet and overall health, while the same number of consumers are reflecting more now on the relationship between their diet and physical appearance.
“When lockdowns were a new thing, there was this idea that people would just give up on self-care,” Zev Ziegler, vice president of Brand and Marketing at Lycored, said. “Our research shows that the opposite was true for many consumers, perhaps because the pandemic has made clear the duty of care we owe ourselves, as well as others.”
Over half of consumers also said that spending more time on video calls had made them think more about their appearance, Lycored reports. The most common concerns are smoothness of their skin (31%), followed by the appearance of their hair (27%), skin tone (26%), and the glow or radiance of their skin (17%).
As a result, 34% of respondents had tried a new haircare routine due to increased time spent on video calls, while 29% had tried different beauty or grooming products. Four in ten consumes said that spending more time at home meant they were more able to comply with a long-term skincare or beauty routine.
When asked to think about their habits in the future, 38% of consumers globally said they expected to purchase topical skincare products more often, with only 10% saying they would do so less often. One in three (32%) said the same regarding ingestible skincare products.
“It’s unsurprising that so many consumers plan to purchase more beauty-from-within products in the future. Ingestible skincare is firmly in the mainstream, and, as this research shows, interest in the link between diet and beauty has increased during the pandemic,” Ziegler said.
