“At CLIF, we make craveable food for athletes and everyday adventurers,” said Dan Hickle, vice president brand marketing, CLIF. “All of our offerings are crafted with purpose, providing nutrition to deliver energy for whatever your needs may be. Whether you’re biking through the city, taking your dog on a hike or training for a triathlon, our new products satisfy your hunger and provide the energy needed for every adventure.”
The CLIF Fruit Smoothie Filled Energy Bar is the first USDA Certified Organic energy bar inspired by classic smoothie ingredients, blending fruit flavors with nut and seed butters to create a filling packed inside an energy bar. The new bar is available in Strawberry Banana, Wild Blueberry Acai and Tart Cherry Berry flavors.
With the introduction of CLIF Energy Granola, CLIF enters a new category, bringing a nutritious breakfast solution to the cereal aisle. Inspired by the granola Clif Bar & Company Founder and Chief Visionary Officer Gary Erickson used to make for the hiking trips he guided through the High Sierra mountain range, CLIF Energy Granola is crafted with organic oats, almonds, seeds, dried fruit, and eight grams of plant-based protein. Available in four flavors—Blueberry Crisp, Cinnamon Almond, Cocoa Almond, and naturally flavored White Chocolate Macadamia Nut—CLIF Energy Granola is gluten free and contains 25 grams of whole grains.
CLIF’s Sweet & Salty bars round out the original CLIF BAR flavors with additions like Chocolate Chunk with Sea Salt, Caramel Toffee with Sea Salt and Peanut Butter and Honey with Sea Salt.