• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Pharmavite Expands in Ohio with $200 Million Investment

    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon

    Kensing Acquires Vitae Naturals
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pharmavite Expands in Ohio with $200 Million Investment

    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon

    Kensing Acquires Vitae Naturals
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioactive Resources

    Sabinsa Corporation

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioactive Resources

    Sabinsa Corporation

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Raw Food Revival?

    High pressure processing could revive the raw foods concept.

    Raw Food Revival?
    Raw Food Revival?
    Related CONTENT
    • Consumers Looks for Ease of Use, Security in Supplement Packaging
    • Wellness Means Business
    • Consumer Health in the Age of Connectivity
    • More U.S. Adults Purchasing Ancient Grains
    • Healthy Beverages Tap Into Emerging Market Trends
    Diana Cowland, Health and Wellness Analyst, Euromonitor International08.01.13
    In 2010, Euromonitor International reported that raw food was tipped to be the next big food craze, but it has remained a niche, with only a core following among the most health-conscious consumers. While the word “raw” is increasingly being seen across numerous food and drink products alike, whether used to describe a diet or market a product/brand, it is yet to target the mass market. The key reasons for this include a lack of strong evidence with regard to the benefits of raw food and concerns about the safety of manufacturing raw foods.
     
    Nevertheless, those manufacturers determined to develop raw food products should look to grow their presence by embracing technologies such as high pressure processing (HPP). Using pressure instead of heat to eliminate microbes from the food or drink allows for a pasteurized product with greater vitamin and mineral retention, which is ultimately more nutritious.
     
    What is Raw?
    Raw foods can be defined as food and drink products whose ingredients are not subjected to temperatures of more than 46°C (115°F) to ensure that the composition of the structure of the food does not change. This is meant to ensure that the food remains “living,” (i.e., a cooked seed will not grow but a raw seed will). This method, however, does raise concerns about contamination and the health risks associated with unpasteurized food.
     
    To date, only those categories that do not require the product to be heated above 46°C, such as chocolate, have seen growth. In fact, a larger number of health-concerned companies are launching raw chocolate variants because the cocoa is never heated beyond 42°C and as such lends itself perfectly to the raw foods concept.
     
    Using High Pressure Processing to Grow Raw Foods
    However, one way in which to potentially boost the growth of raw food and make it more mainstream is to utilize effective technologies such as HPP.
     
    HPP is a water-based technology that is an approved process permitted for use on organic and natural products. HPP is a method of food processing in which the food—solid or liquid—is subjected to elevated pressures of 100,000 psi to achieve microbial inactivation. This pressure inactivates most vegetative bacteria. At the same time, HPP is said to maintain food quality and natural freshness and extend microbiological shelf life.
     
    As the process does not cause heat degradation—which occurs during cooking—it is particularly beneficial for heat-sensitive products with a high acidity content, such as fruits. Fruit juice brands such as U.K.-based Coldpress use the process to ensure the vitamin content in the juice remains as high as possible. The brand, available in all major U.K. supermarkets/hypermarkets, claims that its apple juice contains 200% of the RDA for vitamin C, for example in comparison to Innocent’s 18%.
     
    The Raw Smoothie, present at the 2012 Natural & Organic Products trade fair, is using the “raw food” concept to differentiate itself from other smoothie brands such as Innocent. The company’s manufacturing process uses HPP to remove pathogens without the application of heat, claiming that the nutritional value of the product is preserved and is therefore higher than that of other products on the market. And in fact, this does appear to be the case, particularly for heat-sensitive vitamins such as vitamin C.
     
    Target Fruit-Based Baby Foods & Snack Bars
    This technique could be successfully expanded beyond fruit juices to prepared baby food as parents are hugely concerned about their children’s food intake and want to ensure that they have the best start in life. Organic prepared baby food was one of the best performing health and wellness categories over 2007-2012, achieving a CAGR of 7%.
     
    Raw snack bars also offer opportunities for expansion, especially if they have a high fruit content. Go Raw, for example, which was present at Nutracon 2013 in California, launched an organic “real live apricot bar.” Fruit bars do offer raw food companies an avenue for expansion due to a growing audience, with the category achieving a current value CAGR of 3% over 2007-2012.
     
    Could HPP Provide an Avenue for Raw Milk?
    Raw milk is another product that has gained a niche but strong consumer following. However, due to selling constraints linked to concerns about public health, raw milk has to be purchased from the farm gate, farmers’ markets or mobile units. HPP could be used to extend the refrigerated shelf life—and remove food-born pathogens such as Escherichia coli, salmonella and listeria—of milk along with vegetables and soup, for example. This could lead to greater awareness among more mainstream consumers.
     
    For further insight, please contact Diana Cowland, Health and Wellness Analyst at Euromonitor International, at diana.cowland@euromonitor.com
     
    ——

    The ideas and opinions expressed in this article are those of the author and do not necessarily reflect views held by Nutraceuticals World.
    Related Searches
    • Nutritional
    • Organic
    • Fruits
    • Natural
    Related Knowledge Center
    • Functional Foods & Beverages
    • Vitamins
    • Delivery & Dosage Technologies
    Suggested For You
    Consumers Looks for Ease of Use, Security in Supplement Packaging Consumers Looks for Ease of Use, Security in Supplement Packaging
    Wellness Means Business Wellness Means Business
    Consumer Health in the Age of Connectivity Consumer Health in the Age of Connectivity
    More U.S. Adults Purchasing Ancient Grains More U.S. Adults Purchasing Ancient Grains
    Healthy Beverages Tap Into Emerging Market Trends Healthy Beverages Tap Into Emerging Market Trends
    A Nutritional Beverage Boost A Nutritional Beverage Boost
    WhiteWave Cementing Lead in Non-Dairy Milk Alternatives WhiteWave Cementing Lead in Non-Dairy Milk Alternatives
    The Low-FODMAP Diet The Low-FODMAP Diet
    Novel Ingredients in Brain Health Novel Ingredients in Brain Health
    FDA Updates Results for its Total Diet Study FDA Updates Results for its Total Diet Study
    Diana Cowland Analyzes the Healthy Aging Market at Vitafoods Europe Diana Cowland Analyzes the Healthy Aging Market at Vitafoods Europe
    Collagen for Healthy Aging: It’s Not All About Beauty Collagen for Healthy Aging: It’s Not All About Beauty
    The Rise of Functional Smoothies The Rise of Functional Smoothies
    Starbucks Opens $70 Million Juicery to Quadruple Production Starbucks Opens $70 Million Juicery to Quadruple Production
    The Past, Present and Future of Enzymes The Past, Present and Future of Enzymes

    Related Breaking News

    • Breaking News | Industry & Market News | Packaging

      Consumers Looks for Ease of Use, Security in Supplement Packaging

      Marketers look to packaging to help deliver innovation and ensure brand loyalty.
      04.03.17

    • Consumer Trends | Dietary Supplements | Healthcare Trends
      Wellness Means Business

      Wellness Means Business

      Millennials and boomers are adopting preventive approaches to health.
      Sean Moloughney, Editor 03.01.17

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Healthcare Trends | Medical Nutrition | Regulations
      Consumer Health in the Age of Connectivity

      Consumer Health in the Age of Connectivity

      Euromonitor explores how mobile consumers and fast-moving startups are revolutionizing healthcare.
      Carolina Ordonez, Industry Analyst - Consumer Health, Euromonitor International 02.23.17


    • Breaking News | Consumer Trends | Digestive Health | Functional Foods & Beverages | Natural/Organic

      More U.S. Adults Purchasing Ancient Grains

      Quinoa still dominates menus and new product introductions, but other grains are gaining.
      09.17.15

    • Antioxidants | Consumer Trends | Delivery & Dosage Technologies | Functional Foods & Beverages | Healthcare Trends | Sports Nutrition | Sweeteners
      Healthy Beverages Tap Into Emerging Market Trends

      Healthy Beverages Tap Into Emerging Market Trends

      A recap and review of recent functional drink launches that address important consumer demands.
      Sean Moloughney, Editor 07.01.15

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • Pharmavite Expands in Ohio with $200 Million Investment
    • Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    • Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    • NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon
    • Kensing Acquires Vitae Naturals
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Pharmavite Expands in Ohio with $200 Million Investment
    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    Coatings World

    Latest Breaking News From Coatings World

    Azelis Acquires Chemical Partners, Strengthens Leadership in Africa and Middle East
    Emmanuelle Bromet Named Arkema Sustainable Development VP
    ROSS Planetary Dual Dispersers Have Unique Processing Flexibility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    OmniGuide Awarded FDA Clearance for RevoLix Hybrid Thulium Laser
    Pancryos Forges License Agreement for Microencapsulation Device
    FDA Awards IDE Approval to SELUTION SLR Drug-Eluting Balloon
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bayer Opens New Research and Innovation Center at Kendall Square
    Lonza Names Maria Soler Nunez as Head, Group Operations
    Eurofins DiscoverX Opens Shanghai Office
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Dexlevo Introduces Beauty Treatment technique, ‘GOURI’
    Revision Skincare Exec Wins Ernst & Young Entrepreneur of the Year
    Latest Updates About Cosmoprof North America
    Happi

    Latest Breaking News From Happi

    Toning Collection For Zero-Brass Blondes is New at Colorproof
    Esthetician Studio Beauty Concepts Files Trademark Infringement Lawsuit Against Kim Kardashian and Coty, Inc.
    Joy Liquid Dishwash Brand Expands Into Auto Dish Market
    Ink World

    Latest Breaking News From Ink World

    Azelis Acquires Chemical Partners, Adds to Leadership in Africa and Middle East
    International Paper Publishes 2021 Sustainability Report
    Epson Now Shipping New SureColor P8570D 44-Inch Production Photo and Graphics Printer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UPM Raflatac boosts operations in US, All4Labels returns to HP and more
    Fedrigoni Self-Adhesives to exhibit at Labelexpo Americas for first time
    CELAB Europe wins Paper Recycling award
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Glatfelter, Blue Ocean Closures Partner with Absolut
    What You’re Reading on Nonwovens-Industry.com
    Daio, Livedo Partner to Recycle Diapers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    NuVasive Inc. Opens Singapore Experience Center
    Pedicle Screw Systems Market to Top $3B in 2027
    3Spine Completes First U.S. Surgeries in IDE Pivotal Clinical Trial
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Epishine is Building a New Solar Cell Factory in Linköping, Sweden
    Toppan Establishes CVC Fund and Investment Management Company in the US
    EU-Consortium FlexFunction2Sustain Creates World’s First OPV Cell on Recycled Material

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login