Sean Moloughney, Editor07.01.15
As more consumers look to “grab and go,” consumer packaged goods companies are focused on delivering ready-to-drink (RTD) formulas that are natural and nutritious.
Many of the same trends found in the fortified food sector also apply to beverages. For example, consumers are looking for simple “clean” labels, ingredients they perceive to be healthy and natural, convenience and, of course, great taste.
Here’s a sampling of products launched in the U.S. over the past couple of years that demonstrate established and emerging trends. Products were selected though analytics conducted by Datamonitor Consumer, along with other sources.
The Power of Protein
Tapping into demand for protein and the popularity of coconut water, Whey Coco Inc, Irvine CA, promotes its brand of premium whey protein and coconut water as “Nature’s Recovery Fuel.”
The company claims its Chocolate-flavored RTD variety is 100% natural, vegetarian, gluten-free, high in potassium
Many of the same trends found in the fortified food sector also apply to beverages. For example, consumers are looking for simple “clean” labels, ingredients they perceive to be healthy and natural, convenience and, of course, great taste.
Here’s a sampling of products launched in the U.S. over the past couple of years that demonstrate established and emerging trends. Products were selected though analytics conducted by Datamonitor Consumer, along with other sources.
The Power of Protein
Tapping into demand for protein and the popularity of coconut water, Whey Coco Inc, Irvine CA, promotes its brand of premium whey protein and coconut water as “Nature’s Recovery Fuel.”
The company claims its Chocolate-flavored RTD variety is 100% natural, vegetarian, gluten-free, high in potassium
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