Updated technologies and scientific research have opened up the pre/probiotics market to allow for different delivery forms and additional benefits beyond gut health.
New growth in whole grains and a renewed interest in fiber have re-invigorated a market that slipped into the doldrums when the low-carb trend was at its height.
With consumers now accepting the fact that a healthy digestive system is crucial to overall well-being, the market is alive with new growth opportunities.